The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. Take a look at a Google+ profile snippet as it appears in the search results.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.
How to Increase Your Content Visibility in Google Knowledge Graph
Convince & Convert
APRIL 15, 2016
It’s amazing how our mind is reshaped by the information it grabs every minute. The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? The Significance of Google’s Knowledge Graph.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.
How to get your content shared on Google+
NOVEMBER 17, 2011
Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is?
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”
Google+ Tips and Tricks
JULY 5, 2011
Why people don’t get Google+
SEPTEMBER 5, 2014
Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. Google+ is worth the effort. like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. It’s still about the content. Googleplus Social Media Tips and Tricks Google Plus
How Google is Forcing Your Content to Get Better
Convince & Convert
OCTOBER 5, 2013
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. What This Means for Content Marketers. tweet this ).
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Google+. Social media is always on. Social media timing tools. Facebook. Blogs.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. And Google will not love you if you continue this practice. Has the content been edited?
Google Targets ‘Scraped’ Content and ‘Content Farms’
MARCH 5, 2011
In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. The move ensures the continuance of the Internet adage, “Content is King!” Tweet This!
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.
Five Easy Ways to Use Google+
JULY 25, 2012
Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was Google to be more kind with our private information? And, because it’s a Google product, the search engine giant ranks content higher if it’s promoted through the platform than that on any other social network. Are you using Google+? Hangouts.
Four Free Tools Every Content Strategist Should Be Using
SEPTEMBER 15, 2015
As a content strategist, our most valuable skill is the ability to empathize. I t is our job to learn what customers want and to deliver the best experience. Sometimes it can be difficult to pin down exactly what your visitors are looking for and how your content might be falling short. That’s why I want to share my favorite free tools for every content strategist. Gender.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content?
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
Creating Google Plus Business Pages
NOVEMBER 7, 2011
Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. As I scanned my Google Plus stream it quickly became clear that it was way more than that. How could we resist?
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Why: What defines “good” content?
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Create a content marketing calendar. 4.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?
Six Tips for Using Google+ Now
AUGUST 1, 2011
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. The first thing you want to do is create a Google profile, if you don’t already have one. Go to Google Profiles , sign into your Gmail account, and click on the edit profile button. Google+ is set up with what they call Circles. Using the stream to share content.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. But that doesn’t mean you can’t follow a better, more professional content publishing routine to stack the odds in your favor and make sure you always have your audience’s best interests at heart. Eleven Content Marketing Ideas.
Google Places, Google+ Local, And You
Small Business Mavericks
JUNE 13, 2012
Google, in particular, is well known for changing things. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. Or Google Plus. In the first month of its existence Google+ became the fastest growing social media website ever. How Google Places Became Google Local. Recently, Google migrated its Google Places service into Google+ and started calling it Google Local instead. Well, the Google Local part does. Why You Should Use Google+.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? Using Hangouts? Maybe.
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. The search monopoly impacts almost every part of the Internet, from content creation to email to data collection. Google takes these actions to drive revenue for its advertising products. Google, The Data Bully.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). 21% of consumers say they unfollow brands that post repetitive or boring content. Google+ Stats and Facts. Digital Information World ). MediaPost ).
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s Make your posts shareable Merely posting content doesn’t make it shareable.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? The Google algorithms are driven primarily by keywords. Headline.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Prolific and High-quality Content. By Rick Riddle.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0
Youtility – The Marketing Strategy for the Age of Information Overload
Convince & Convert
FEBRUARY 17, 2013
It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. What if you decided to inform, rather than promote? Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. No spam, no monkey business. Youtilitybook.com.
Smarter Ways to Measure Authoritative Content
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? This means you must be open to seeing different behaviors fueled by your content. Image: Thinkstock.
Are The Signs Pointing to the Demise of Google+ ?
SEPTEMBER 8, 2014
This post originally appeared on Mizz Information. As much as I liked the concept of Google+ (or is it Google Plus? And for individuals who blog or contribute to publications, Google authorship was worth setting up a Google+ profile for in terms of SEO and verification of authority. And, if not, is it still worth focusing on building a presence on Google+?
On The Death Of Google Reader
APRIL 11, 2013
Google recently announced it is killing off several of its services, which it does from time to time. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet. That’s not to say we shouldn’t be seeking out information on our own.
Making Google+ Worth Your Time
AUGUST 1, 2012
This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages. Clearly he’s not circling the right people on Google+. Get set. Share.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. Instead, take your time and do not forget to add any new information. Posts – If you want to put up an article or any content, make it visible to the public. Similar Posts: How To Create a Presence on Google+.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Is my content useful? Is my content error-free? I love checklists.
The Changing Face of Authoritative Content
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. How social drives content. Nothing new so far.
GoDaddy Released Personally Identifiable Information To Spammer Without Permission
APRIL 16, 2014
But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. GoDaddy’s abuse policy is this: “Go Daddy.com does not allow illegal content on our customer’s websites. Should GoDaddy have released this woman’s personal information like this?