Trending Sources

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. Take a look at a Google+ profile snippet as it appears in the search results.

Google 153

The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Tools 82

How to get your content shared on Google+

Janet Fouts

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and  with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is?

Google 138

Google Plus SEO: The Business Benefits

Pamorama

Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”

SEO 131

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Four Content Distribution Strategies

Spin Sucks

You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.

How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. What This Means for Content Marketers. tweet this ).

Become a Content Marketing Fox

Spin Sucks

By  Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.

Five Easy Ways to Use Google+

Spin Sucks

Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was Google to be more kind with our private information? And, because it’s a Google product, the search engine giant ranks content higher if it’s promoted through the platform than that on any other social network. Are you using Google+? Hangouts.

Google 131

Six Tips for Using Google+ Now

Spin Sucks

Well, much to my chagrin, I just saw that PRNews is offering  Google+ training for $329. The first thing you want to do is create a Google profile, if you don’t already have one. Go to  Google Profiles , sign into your Gmail account, and click on the edit profile button. Google+ is set up with what they call Circles. Using the stream to share content.

Google 152

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Google+.  Social media is always on. Social media timing tools. Facebook. Blogs.

Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

With the noise of information out there on the web, readers need help to find the topics that interest them most and collaborate with their teams. I n this digital age, we’re expected to keep up on never-ending news and trending topics. We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources.

Google Places, Google+ Local, And You

Small Business Mavericks

Google, in particular, is well known for changing things. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. Or Google Plus. In the first month of its existence Google+ became the fastest growing social media website ever. How Google Places Became Google Local. Recently, Google migrated its Google Places service into Google+ and started calling it Google Local instead. Well, the Google Local part does. Why You Should Use Google+.

Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. The move ensures the continuance of the Internet adage, “Content is King!” Tweet This!

How to Create High-Quality Content

Spin Sucks

If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. And Google will not love you if you continue this practice. Has the content been edited?

Creating Google Plus Business Pages

Janet Fouts

Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. As I scanned my Google Plus stream it quickly became clear that it was way more than that. How could we resist?

Google 117

Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

ProBlogger

Google’s Updated Quality Guidelines  . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. The newly released version of Google’s quality guidelines is chock full of information.

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.

News 60

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?

The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content?

Four Ways to Fight Content Thieves

Spin Sucks

The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Create a content marketing calendar. 4.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? Using Hangouts? Maybe.

Google 129

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.

eBook 121

Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? The Google algorithms are driven primarily by keywords. Headline.

SEO 121

GoDaddy Released Personally Identifiable Information To Spammer Without Permission

Bill Hartzer

But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. GoDaddy’s abuse policy is this: “Go Daddy.com does not allow illegal content on our customer’s websites. Should GoDaddy have released this woman’s personal information like this?

Making Google+ Worth Your Time

Janet Fouts

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages. Clearly he’s not circling the right people on Google+. Get set. Share.

Google 103

Breaking Up Google

Geoff Livingston

It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. The search monopoly impacts almost every part of the Internet, from content creation to email to data collection. Google takes these actions to drive revenue for its advertising products. Google, The Data Bully.

4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.

Four Free Tools Every Content Strategist Should Be Using

Spin Sucks

As a content strategist, our most valuable skill is the ability to empathize. I t is our job to learn what customers want and to deliver the best experience. Sometimes it can be difficult to pin down exactly what your visitors are looking for and how your content might be falling short. That’s why I want to share my favorite free tools for every content strategist. Gender.

Tools 94

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. But that doesn’t mean you can’t follow a better, more professional content publishing routine to stack the odds in your favor and make sure you always have your audience’s best interests at heart. Eleven Content Marketing Ideas.

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0

Sites 155

Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. What if you decided to inform, rather than promote? Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. No spam, no monkey business. Youtilitybook.com.

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. Instead, take your time and do not forget to add any new information. Posts – If you want to put up an article or any content, make it visible to the public. Similar Posts: How To Create a Presence on Google+.

SEO 125

10 Ways to Get More People to Read Your Content

Pamorama

You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s Make your posts shareable Merely posting content doesn’t make it shareable.

Are The Signs Pointing to the Demise of Google+ ?

SocialFish

This post originally appeared on Mizz Information. As much as I liked the concept of Google+ (or is it Google Plus? And for individuals who blog or contribute to publications, Google authorship was worth setting up a Google+ profile for in terms of SEO and verification of authority. And, if not, is it still worth focusing on building a presence on Google+?

Google 144

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

With the social network changing the content users see every few months, every business is scrambling to keep up. Beckstrom went on to explain that you will lose less traffic if your followers share your content, and their followers like and share. Do Facebook’s changes make Google AdWords  a more viable advertising spend? Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now. Few people are on Facebook searching for products, so this point goes to Google.

How to Enable Google Authorship Information with Better Author Bio Plugin

Shift Digital

Better Author Bio is a wonderful plugin used by many WordPress sites to enable additional author information as well as links to the author’s social media profiles. You can also add links of your Blog, Twitter, Google+, LinkedIn and Facebook profiles on the biography if you wish too. Set up authorship by linking your content to your profile. For example “[link].

How To Create a Presence on Google+

Mindjumpers

Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network. Angry Birds.

Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Why: What defines “good” content?