Buzz Marketing for Technology
NOVEMBER 7, 2012
Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site. Test your theory.
Buzz Marketing for Technology
NOVEMBER 21, 2012
Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.
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Buzz Marketing for Technology
APRIL 3, 2011
His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network.
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. Stagnant Page Content. Test: length of forms, number of required fields, number of clicks necessary to get to target content.
Buzz Marketing for Technology
DECEMBER 21, 2012
Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. 1. Using data for real-time content targeting. So how can mobile consumer data improve sales and marketing efforts?
Buzz Marketing for Technology
DECEMBER 19, 2012
Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Consider financial services as an example. Posted in CRM eCommerce Personalization.
Buzz Marketing for Technology
MARCH 16, 2011
For example, before people visited our site, perhaps they visited espn.com. When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. So we potentially have a large sports audience as a segment of our brand, right?
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