Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. And they certainly don’t want to be bored to death with encyclopedic catalogue-type information. 3) Treat your content like a category.

B2B 252

B2B Marketing Case Study Buy 252

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. But without a citation, this information was completely unfounded and useless. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story.

Statistics 133

Statistics Content Hubspot Marketing 133

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What type of content should we focus on?

Social Media 140

Social Media HootSuite How To URL 140

Mindjumpers

JULY 1, 2010

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

Content 213

Content Social Bookmarking Press Release Research 213

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Low conversion rate.

B2B 125

B2B SEO Travel Hubspot 125

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. In my early 20s I imagined that my lifeâ??s

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Process Web 2.0 Movable Type Collaboration 100

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors. Content Analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. For example, the sales manager could talk about a sales objection or industry problem they’re frequently hearing from prospects.

Collaboration 60

Collaboration Content Marketing Issues 60

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Link to product information from within your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

MAY 25, 2022

Giving the sales team relevant content to engage target buyers (23%). As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. This includes answering questions and publishing educational content to nurture leads. Boost the value behind your marketing content.

Team 111

Team B2B Platform Analytics 111

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Employee-Driven Content Strategy.

Strategy 147

Strategy Social Media Marketing Consultant 147

Jason Yormark

APRIL 20, 2016

The content and opinions expressed below are that of Jason Yormark. And at the center of all this technology is a concept that even pre-dates any of this tech; the ability to search and find information. Digital Future in Focus” white paper. This post brought to you by Bing Network. From comScore’s “2015 U.S.

Syndication 100

Syndication Hotels Yahoo Journal 100

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Oktopost

OCTOBER 10, 2022

Focus on Video Content. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. From there, you can use the data to better inform your strategy. ? Work with Influencers.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. While some agencies emphasize content creation, others place more focus on paid ad strategy. So what kinds of information should your business plan include?

Social Media 52

Social Media Marketing How To Cost 52

Jason Yormark

APRIL 20, 2016

The content and opinions expressed below are that of Jason Yormark. And at the center of all this technology is a concept that even pre-dates any of this tech; the ability to search and find information. Digital Future in Focus” white paper. This post brought to you by Bing Network. From comScore’s “2015 U.S.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Competitor Analysis. What tools they are using.

B2B 155

B2B Sentiment Analysis Reputation 155

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? These words are their content tag words.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Writtent Blog

MAY 24, 2013

Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips. For example, WebCEO explores different search engines’ rankings and the keywords’ history over the past months.

Content 71

Content Marketing Loyalty eBook 71

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. First touch attribution model. Last touch attribution model.

Social Media 97

Social Media Marketing Newsletter URL 97

Idaconcpts

JUNE 4, 2014

Matomy, for example, has created quite a presence for itself on Linked In. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.” Guest blogging is still a huge part of content marketing but if you want to make it work for you now, you don’t want to send people directly to your website.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

DECEMBER 18, 2013

Using a technique called cookie-mapping, ad partners anonymously transfer a segment of users to Twitter (no personally identifiable information is exchanged). Example 1: Putting Your Existing Data to Work. Example 2: Getting Creative. Example 3: Turning to Search Data. These are just three examples.

Twitter 133

Twitter Handbook Yahoo Advertising 133

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Get the basic necessary information so they can fill it in in less than 5 seconds. See the example below of landing page you can create with Optimize Press: 10.

List 257

List Organization Tips Newsletter 257

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Company-centric content. Never sharing other people’s content. No way for fans to publish content. Trying to control information can backfire. Over to You.

Social Media 206

Social Media Brands RSS Publishing 206

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. content sharing platform.

Findability 106

Findability Social Media Case Study ROI 106

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? These words are their content tag words.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? These words are their content tag words.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Get the basic necessary information so they can fill it in in less than 5 seconds. See the example below of landing page you can create with Optimize Press: 10.

List 217

List Organization Tips Newsletter 217

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. 34 Essential Research Reports for More Effective Content Marketing.

Comments 76

Comments Influencer Marketing Statistics 76

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information. Listen Now .

Authentication 138

Authentication Nielsen How To Case Study 138

Pam Moore

MAY 27, 2016

Know the difference between real value and content that is spam. The norms, language, tone of content and conversations is different. For example, Facebook posts do not usually perform well and are not highly appreciated on Twitter, which has 140 character limit. Spam groups with content or invite people to groups unknown.

Facebook 113

Facebook Marketing Groups Groups 113

Mindjumpers

JANUARY 23, 2012

Further, companies can make use of this information for making their strategies, when operating in different parts of world. Users in different part of Europe have different social media content sharing and content creation habits. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 234

Social Media Patterns Statistics Report 234

Convince & Convert

AUGUST 3, 2012

There are millions of specialty sites out there where people share information about specific products and topics of interest. Approximately 100 pages of proprietary information about the state of social media. White paper summary, including actionable recommendations and insights for companies. what’s this thing?

Brands 114

Brands Twitter Facebook Research 114

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Buzz Marketing for Technology

JANUARY 14, 2009

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. About Dale Dale Underwood has been in Information Technology for 25 years. Not all leads should be treated equally.

How To 100

How To System Software B2B 100