29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. This is a great way to stop readers from simply saving your content to read later.
5 Lessons From the Best Example of Content Marketing Ever?
Convince & Convert
NOVEMBER 6, 2012
Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers , whether you like it or not. ” Here’s the deal. Your industry doesn’t matter.
11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Including them in your blog posts makes you sound smart, informed, and authoritative. Example: When writing, shut yourself up in a soundproof room that has good lighting. Content Creation Copywriting Image source. Image source.
Facebook Ad Examples That Convert
JUNE 13, 2016
Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. Next to publishing quality and engaging content, the next best way to reach your audience on the social network is through Facebook Ads. That said, the content of each ad is entirely unique to your business. Look at this example from Southwest Airlines.
7 Must-Know Writing Tips [+Examples]
NOVEMBER 23, 2014
Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Following is a list of effective writing tips that can help you create standout content more efficiently. 1. Plan Your Content. Long sentences do not make great content. Company News Content Creation Copywriting Exactly.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting. Posted in Customer Experience Mobile. That’s right, real time.
Conversation Agent: Curating Information as Content Strategy
OCTOBER 27, 2010
» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. Why content is important On the Web, people trade attention for good, useful content. How about making it your content strategy?
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Perceived as credible, official and trusted content by journalists and the public. Include content-rich quotes from people working in your company. Bonus: Examples of quotes that work can be found here. Encourage readers to visit your site or contact a real person for more information. Just put the necessary information down that they need. Follow their lead.
How to Craft a Perfect Blog Post Headline [+Examples]
JUNE 25, 2014
Writing an effective blog post headline is one of the most challenging steps in getting your content ready for publishing, and one of the most rewarding if done well. The headline is the lure that will draw readers to your content; it’s worth taking the time and effort to get it right. Examples: “Cat Jumps Three Stories to Escape Apartment Fire”. Blogging Content Creation
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Blockbuster Content. Big pop, lots of fun, great storytelling, and you can update this content year after year. Safe Bets.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content?
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.
Content Creators: Enough with the Boring
FEBRUARY 23, 2015
By Lindsay Bell Content. and you will find content means many different things to many different people. For example, according to Wikipedia , content is: …information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Go on.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. Write like you speak.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
2 Simple But Brilliant Content Marketing Examples from the Great White North
Convince & Convert
NOVEMBER 3, 2013
first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. What makes Taxi Mike a special content marketer? It’s not what we’d classically consider to be “great” content, but it’s incredibly effective because it’s hyper-relevant. Taxi Mike is a Youtility.
How to Execute a Carefully Thought-out Content Plan
MAY 20, 2015
It was one of the few articles I’ve seen that answers the question on how to create content that follows a purchase decision. mean, how many more times are you willing to read a post about content marketing that begins with “know your audience”? Laura started that this morning and I’d like to follow-up with how to execute your content plan. Email subscribers. Share.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Our time equals money.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Do I prove my main point through my supplementary arguments and examples?
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
17 Content Creation Secrets to Wow Your Readers
Convince & Convert
MARCH 24, 2016
Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” In this example, I will be using Optimizely. David Ogilvy.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? You’re just looking for information. By Tara Geissinger.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.
Content Marketing: Use the Five Principles of C.H.A.O.S.
NOVEMBER 4, 2015
In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method. . Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. Use this information to adjust and to add to your content marketing strategy. What content are they creating and sharing?
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
By Kevin Dugan Four tips to help you create content in a tl;dr world. After serving up hundreds of thousands of stories, the content discovery platform knows we’re more likely to click through headlines with 12 to 18 words in them. Consider these four tips to help you create content in a world of brevity. This is especially true if you’re using data to optimize your content.
The Ultimate User-Generated Content Guide
OCTOBER 5, 2016
With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content? Businesses then use this content on their website or social media networks to promote their brand.
Why We Still Fight Over Social Media and Content Marketing
FEBRUARY 4, 2013
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on. Learn The Art Of Content Re-packaging. So what does re-packaging content entail? Consider Live Content.
8 Tips for Effectively Outsourcing Your Content
Convince & Convert
APRIL 21, 2016
One aspect of a business that is particularly well-suited for outsourcing to remote workers is content marketing. Additionally, many editors, copywriters, and visual content creators are natural introverts and choose to work remotely because they dislike the 9–5 schedule, dress codes, loud offices, hierarchies, and compulsory corporate team building events come with a traditional office job.
105 Types of Content to Fill Up Your Editorial Calendar
Convince & Convert
SEPTEMBER 15, 2015
From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. What Types Of Content Will Help You Tell Your Story?
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
Agencies are using social media to share information and deliver service more quickly and effectively than ever before. The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Content Strategy Useful DataSome goodies I’ve come across this week for you. 1.
How to Create Winning Content & Measure Results
FEBRUARY 20, 2015
When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. Crafting the Best Content. Tools for Analyzing Results Using Metrics. Piwik.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. Heroes on NBC is often cited as a great pop-culture example of transmedia in practice. What This Means for Content Creators. Web 2.0.
Content Credibility: Increase Yours with Science
APRIL 30, 2015
If you create content, you have a content credibility problem. study by Vibrant Media showed that only 33 percent of people trust branded content, only slightly worse than the 35 percent trust factor for editorial content. The analysts viewed this data as good news for branded content because it was trusted at just about the same level as editorial content.
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Understanding these key psychological principles can help you take your content marketing efforts from good to great , while changing your audience’s behavior in ways that benefit the business.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.