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Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. The best way to get back-links is to create valuable content; create it and they will link!

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. They’re required by Google Analytics.). Campaign content. You can create UTMs using the Google UTM generator, then paste the links into your social media posts.

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Google Quality Rater Guidelines 2014

Bill Hartzer

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. Jennifer Slegg first reported that the latest document was leaked. Most websites add or change content over time. Part 2: Utility Rating Guideline.

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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The key, though, is to consider the pros and cons and determine whether the effort of translating content will deliver the results you’re looking for. If you are a blogger looking to expand your audience, translation of your existing content might have crossed your mind. …and who doesn’t love more traffic?

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The Anatomy of a Google Reconsideration Request: Manual Link Penalty

Bill Hartzer

As you know, I have helped numerous businesses and site owners respond to Google’s manual link penalties. And get those manual link penalties removed or revoked by Google. And not all sites have received manual link penalty messages from Google. Documented everything in a Google spreadsheet.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Though social media has become more data-driven, only 32% of marketers have a documented strategy. Document where you’re at. Even if you’ve been with the company for some time, you need to document where you’re at before you start setting goals. Document your competitors. Why Do Social Media Goals Matter?