Oktopost

JULY 29, 2022

She dives deep into her content strategy for corporate social versus employee advocacy and the specific content types she creates for her employees to share. Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

Communities 100

Communities Content Marketing Community building 100

Pixlee

SEPTEMBER 5, 2017

Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.). To further educate your shoppers and encourage them to make the purchase, consider setting up and optimizing abandoned cart email campaigns.

UGC 40

UGC Content Education Campaign 40

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media. Be helpful: Share content that is helpful and informative. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. Healthcare.

Twitter 105

Twitter Tourism Travel Education 105

BeingOptimist

MAY 17, 2023

Here are the strategies that will enhance your sales engine, from lead generation to nurturing to conversion.  Additionally, strategies enable businesses to use social media, content marketing, SEO, and email marketing to increase sales and revenue.   How Crucial Are Business Strategies for Driving Sales and Generating Leads?

Strategy 75

Strategy Software Campaign Conversation 75

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This can be useful for sharing how-to content, tutorials, or tips. Jay Clouse shares a guide to posting over the holiday season.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?

Organization 78

Organization Content How To Marketing 78

Kikolani

DECEMBER 22, 2015

You cannot hope to be a premier content marketer when you first begin. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. Starting With the Basics – Definition and Goals of Content Marketing – the Lego Movie. The Lego Movie. The Lego Movie.

Content 100

Content Real Estate Marketing Survey 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

By doing so and educating their audience about how to use them and what to expect, they have been successful in transforming these conversations into engagement tools for existing consumers while driving awareness of that usually positive relationship to those consumers’ networks. We all make mistakes. However, when your.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. As a result, LinkedIn has become the go-to social media site for amplifying employee voices, developing thought leadership, sharing behind-the-scenes stories and starting conversations.

Class 100

Class LinkedIn Brands Microsoft 100

Waxing UnLyrical

MARCH 15, 2018

The highly mobile 21st century workforce seeks employment with companies that not only espouse, but actually practice, philanthropy, transparency and responsibility. Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program.

Badge 175

Badge Embedding Forums Mobile 175

Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! YOU can create amazing content!

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Build brand awareness and put a stake in the ground with video content.

Video 130

Video Social Media Wireless Marketing 130

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. You’ll find both technical and business-focused conversations.

Strategy 145

Strategy Social Media Marketing Consultant 145

Sprout Social

AUGUST 19, 2021

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The model is convenient, but it’s far from perfect.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. If you have any questions or would like any additional education on using these features, please contact us—we are here to help.

Features 100

Features Brands Library Team 100

Waxing UnLyrical

JUNE 4, 2019

More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. A4: We’re both a website & a mobile app. Last, but not least, content that garners strong results! Although the conversation ended on Twitter, we’d love to hear your thoughts.

Tourism 114

Tourism Travel Startup Metrics 114

Sprout Social

MAY 4, 2021

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The model is convenient, but it’s far from perfect.

Retail 139

Retail Instagram Buy Social Media 139

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

APRIL 29, 2020

How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. Then use Hootsuite Streams to monitor their social posting frequency and content mix. Education: Thursday, 4 p.m.

Template 145

Template Templates Social Media Tools 145

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. VSCO founders, Joel Flory and Greg Lutze, know a thing or two about focus.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The Importance of Education Before Promotion.

Communities 138

Communities GPS How To Social Media Management 138

Social Media Strategies Summit

MARCH 25, 2021

Patron promoted the partnership through a series of Instagram Story ads, focusing on everything from educating its audience on the brand’s story, to describing the experience of drinking Patron tequila. Users who saw the sneak-peek content were encouraged to opt-in for release reminders via Instagram Story stickers and in-feed launch tags.

Examples 221

Examples Retail Instagram Buy 221

Sprout Social

APRIL 20, 2020

Over 58% of consumers told us that they prefer video or any visual-first content on social –and that’s because most people prefer to watch something than read something. 83% of consumers prefer YouTube to watch video content, so a video series on Youtube has the potential to perform a lot better than on any other network.

Video 93

Video YouTube Publishing ROI 93

Convince & Convert

JANUARY 8, 2018

The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping , and getting them to click through to products or content outside of the social platform. However, with the right approach, you can measure purchase intent and increase conversion rates through Instagram.

Instagram 121

Instagram API Consultant Conversation 121

Twist Image

DECEMBER 13, 2014

Many years back, I was blogging about the future of education. Today, brands struggle to keep pace with consumers, who seem to be grasping technology with no need for extensive education, beyond the now-standard touch and go. My guess is that it''s going to be a very uncomfortable conversation. video content. media post.

Sports 80

Sports Education SEO Mobile 80

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews. The user base is educated: 65% have a college degree.

B2B 119

B2B Advertising Campaign Statistics 119

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Oktopost

MARCH 25, 2020

In many instances, financial institutions were frightened to engage with customers in an online environment where conversation is open and transparent. With the benefits of positive digital conversations becoming increasingly clear, banks continue to make the shift in their social media marketing strategy.

Social Media 92

Social Media Strategy Banking Marketing 92

Keyhole.co

NOVEMBER 21, 2023

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. While Apple’s marketing strategy varies from platform to platform, they focus on giving consumers gripping and visually striking quality content.

Social Media 59

Social Media Strategy Apple iPhone 59

Ignite Social Media

MARCH 12, 2018

Studies show that this generation is more entrepreneurial and don’t pursue higher education as much as millennials. Shopping online and on their mobile device. They expect a two-way, personalized conversation on social channels, similar to how they are engaging with their friends on these networks. Gen Z and Social Media Usage.

Social Media 108

Social Media Study Groups Groups 108

Socialmedia.biz

JUNE 12, 2018

With the massive growth of the internet and social media in recent years, there is a growing need among businesses for tech-savvy professionals who know the intricacies of using social media and engaging with customers through mobile technology. Content creation in all its forms will likely be part of your job description when starting out.

Social Media 99

Social Media How To Marketing Education 99

Later

FEBRUARY 16, 2021

Unlike other social media platforms, people come to LinkedIn specifically to see business-related content — a focused intent that can be super valuable for brands looking to grow online. Brainstorm Your Content. 2: Brainstorm Your Content . Take the time to think about your content pillars and goals for the platform.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70