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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. So, clearly, social media is a massive opportunity for higher education marketers. A big piece in the higher education marketing puzzle lies in figuring out the best way to position a given town, city, or state to prospective students.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels. Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment. It quickly became a meme, and Semrush was one of the first brands to hop on the trend with this LinkedIn post that resonated with marketers everywhere. 

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Halloween hashtags to kickoff spooky season

Sprout Social

Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Brands can use Halloween tags to tap into conversations their community is having on social. Use this list to inspire your content this year. Use them to help describe your content and support other year-long social initiatives.

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