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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports.

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4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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4 Eastern Conference MLS (Major League Soccer) Apps for the iPhone

Idaconcpts

Welcome to the sport that gives new meaning to the term ‘rough and tumble’. Soccer lovers may prefer to keep a dedicated app for their favorite team or teams on hand. Do not be disappointed if your team didn’t make this exclusive list. Sporting Kansas City FanZone. Kansas City has a charmed sports life this 2012.

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are also meetings with the members of the communications and marketing teams and members of the game development team. We embrace them all.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. That allowed Mitchell’s team to create a piece of reactive content.

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Player Turned ‘Master Business Facilitator’ Now Bolstering Other Pro-Athletes Post-Career Business Plays

The Realtime Report

Little did he then know that his knack for “disruption” would extend well beyond his athletic career and help not just himself, but also other pro sports retirees, realize professional success outside of the game.

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