Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 98

Marketing Metrics B2B Software 98

Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? The post How to use ephemeral content in your marketing strategy appeared first on Sprout Social.

Strategy 111

Strategy Content How To Marketing 111

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

Influencer 168

Influencer Remix Marketing Meme 168

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 93

Social Media HootSuite Guidelines Marketing 93

Social Media Strategies Summit

FEBRUARY 27, 2024

At the very minimum, you should be referring to them by name — provided you know their name from their social media presence. But Nike specifically references the customer’s issue and offers recommendations, so it all feels more personal. Sign up for one of our upcoming social media conferences. Featured image by Freepik.

Social Media 179

Social Media Tips Guidelines Policies 179

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. To give helpful feedback, you need to be clear on why it’s so valuable and the role it will play in your marketing organization.

Construction 130

Construction Marketing Collaboration Team 130

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? Naturally expand beyond social marketing.

How To 107

How To Marketing Collaboration Influencer 107

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

UGC 222

UGC Content Bazaarvoice Hashtag 222

Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Direct mail is another method of offline marketing. Conferences.

Marketing 154

Marketing Message Boards Conference Flickr 154

Social Media Strategies Summit

JULY 28, 2021

billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. of marketers believe it to be an important part of their overall digital marketing plan. With a user base of 3.78

Social Media 264

Social Media Discount Influencer B2B 264

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Mary Wascavage is a Philadelphia-based public relations and marketing professional. I love a good idiom. Are you one of them? .

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

Strategy Tips Marketing Resources 156

Jon Loomer

OCTOBER 28, 2021

The “So What” is about how we — marketers and advertisers — fit in. Will we conduct virtual conferences? Oh, and we can be certain that some marketers will find a way to ruin it all. That it wouldn’t spill down into Facebook marketing and advertising. What hardware will we need?

Facebook 204

Facebook Virtual World Advertising News 204

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Even better, it references one of the most popular items on the Wendy’s menu, the beloved Frosty frozen dairy dessert.

Examples 130

Examples Trends Social Media Brands 130

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Razor Social

AUGUST 4, 2016

I was at a conference recently and one of the speakers talking about getting over 2 million potential impressions on Twitter. I remember scheduling some content to go out 5 minutes before my talk was due to begin at a conference. Your followers are probably from around the world, in different time zones. Do you know what that means?

Tools 40

Tools Social Media Instagram Conference 40

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet?

Review 193

Review Facebook Marketing Feed Reader 193

Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. Featured image by Pixabay.

Metrics 130

Metrics Social Media Sentiment ROI 130

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Image source. Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University.

Content 150

Content How To Film UGC 150

Social Media Strategies Summit

MARCH 22, 2023

Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Unfortunately, as with so many things in social media marketing , there’s no single answer. Sign up for our next social media conference !

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub. 1 Determine your marketing goals.

Influencer 188

Influencer Metrics Campaign Survey 188

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

Firebelly

FEBRUARY 5, 2012

A little over two years ago, I spoke on a panel with Jason Falls and Jeremy Epstein at GrowSmartBiz Conference in Washington D.C. Now I read his blog more often than any other marketing blog. He’s a former Microsoft executive who use to help partner companies improve their marketing engines and operations.

Communities 174

Communities Marketing Microsoft Authentication 174

Social Media Strategies Summit

JUNE 16, 2022

Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022. social media accounts , marketers must invest in the right platforms and create the right content to reach and engage the right audience. Old test accounts set up by your marketing team. With the average internet user having 8.5

Social Media 130

Social Media Wikimedia Metrics Instagram 130

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. Takkale told the CTV that there was no intended native reference. It’s a tomahawk dunk.

Sports 281

Sports Brands Focus Group Microsoft 281

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 61

Campaign Tools HootSuite Marketing 61

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet?

Review 124

Review Facebook Marketing Feed Reader 124

Jason Yormark

NOVEMBER 21, 2011

Having just returned from SES Chicago (a search and social conference), I had another overall good experience. The reality is, I don’t attend conferences much anymore unless I’m doing one or a variety of one these activities. Ask for references from those examples. interview (to be posted here shortly).

Social Media 249

Social Media Conference WordPress Research 249

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 60

Campaign Tools HootSuite Marketing 60

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021.

Engagement 212

Engagement Content Survey Publishing 212

Kikolani

SEPTEMBER 14, 2010

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course ?

Course 139

Course Marketing Analysis Paid Search 139

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

The Realtime Report

APRIL 24, 2024

Real-World Success Stories To help illustrate the incredible business benefits of post-event follow up, let’s look at a few real-world success stories: SaaStr Annual , the world’s largest non-vendor B2B software conference, sends a personalized “thank you” video to every single attendee. Talk about a mic drop moment!

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

NOVEMBER 1, 2023

Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry. Bring your audience along to your events If your business is hosting or attending an event or conference, bring your audience along to enjoy the excitement.

Campaign 86

Campaign Content Upcoming Authentication 86