Remove Compete Remove Industry Remove Loyalty Remove Reputation
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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? By sharing and promoting UGC, you’ll demonstrate your appreciation for your customers’ input and create a sense of brand loyalty that can translate into increased conversions and long-term growth. Not sure what we’re talking about?

Hashtag 152
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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 114
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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Let’s take a closer look.

Review 128
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How to track social media ROI for the financial industry

agora pulse

The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads. Rewarding customer loyalty? However, many financial firms are still stumped as to how much to invest, how to best utilize it, and if their resources and efforts are worthwhile.

ROI 75
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

In this way, tools powered by NER identify highly relevant entities from tons of scattered data to provide insights on competitors, customer demographics and emerging industry trends. NER is also critical in tracking brand reputation. For example, in the sentence “Sprout Social, Inc. What are the business benefits of NER?

Brands 85
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The Top 3 Paid Social Media Marketing Tools

Keyhole.co

Reputation The ultimate sign of a strong social media marketing effort is the value of your brand’s account when compared against that of a competitor’s. It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market.

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Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. During a pandemic, travelers’ priorities change.

Hotels 124