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Google Shifts AdSense to First-Price Auction to Better Align with Other Ad Exchanges

Social Media Today

The change will add more transparency to the AdSense process, and better enable Google to compete with other exchanges.

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Two New Google Developments

Small Business Mavericks

Google, as always, is branching out. They’ve add an Events tab to the social network Google+. Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. Google being the No.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. This will enable you to optimize your offer to compete.

Analysis 104
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The Top 6 Instagram Reels Editing Apps To Make Better Reels

Hootsuite

The top 6 Instagram Reels editing apps If you want to compete with the millions of content creators and businesses out there producing cinematic video content for social media, then you need to be serious about using Reels for business. Who it’s best for: Content creators on the go. CapCut CapCut stands out as a short-form video editing app.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands compete for the attention of their customers in real-time, across various channels. Use their work desktop PC to search for more information about a product on Google. Use a comparison tool on their phone to find the lowest price. Use their smartwatch to make a payment via Google Pay. Image credit: HubSpot.

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The role of AI in creating a more human customer experience

Sprout Social

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. This could be anything from pricing, limited product range to weak engagement.