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Must have graphic design skills for social media consultants

Sherrilynne Starkie

It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too.

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The role of AI in creating a more human customer experience

Sprout Social

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. AI systems use machine learning to automate subtasks such as topic extraction, feature classification and text parsing necessary for text analysis and sentiment analysis.

Sentiment 106
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Google’s Acquisition of Wildfire: What Is The Future of Social Media Management Platforms?

Mindjumpers

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. This means having oodles of user data stored within their system. The State of Social Media in Norway.

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Facebook: Too Big to Fail

Socialized

You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. It is essentially a social networking monopoly, as Microsoft was an operating system monopoly.

Privacy 150
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Social media and the rise of fantasy sports

Sprout Social

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. You compete based on the statistical performance of the players you’ve selected. Fast forward to the 1980s, a group of journalists developed the Rotisserie system for fantasy baseball. What are fantasy sports?

Sports 83
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This Week in Social Media – 4/17/2013

Social Media Marketing

The world''s most valuable audience has been identified and they''re into a wide variety of media such as Family Guy, Elle, NPR; they have income over $76K, see 24X as many ads as average consumers, and command a 100% premium to reach on social channels. but here are 25 of Asia''s top photo apps that compete with Instagram.

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Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

Where does fitness fit into the list of competing priorities? I have tried to simply add it as a task into my system to be completed at some point during the day, but I’ve had to actually schedule it in a consistent timeslot five days a week in order to make it stick. That’s a tough one for me. I am sure I’m not alone here.

Marketing 219