What Is B2B Event Marketing and Why You Should Still Consider it in 2021
Oktopost
AUGUST 24, 2021
Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. As Statista reports, 79% of US marketers generate revenue using this strategy. .
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