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Use Compare Attribution Settings

Jon Loomer

Hit the columns drop-down menu and select Compare Attribution Settings. Advanced advertisers use the Compare Attribution tool often. The post Use Compare Attribution Settings appeared first on Jon Loomer Digital. It drives me crazy that more advertisers don’t use this… Stop accepting conversion numbers without context.

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Compare Dates in Ads Manager

Jon Loomer

When you customize the date presets in Ads Manager, turn on the “Compare Dates” slider. The post Compare Dates in Ads Manager appeared first on Jon Loomer Digital. She seemed a bit surprised that I had never seen it before, so maybe this is nothing new to you either. Regardless, it’s pretty useful! Yeah, probably. But super useful.

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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Compare Attribution Settings The value of the Compare Attribution Settings feature is that you can view conversion results based on any of the attribution windows, regardless of the Attribution Setting used.

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Compare Attribution Settings Returns to Facebook Ads Manager

Jon Loomer

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. The Former “Compare Attribution Windows” So, prior to iOS 14 changes, it didn’t matter what conversion window you optimized for within the ad set. Compare Attribution Settings Returns.

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Elon Musk Compares Modern Civilization To ‘Late Stage Empire’

Forbes Social Media

Elon Musk, the wealthiest man in the world, compared modern civilization to the Roman Empire on X, the social media platform formerly known as Twitter, early Monday.

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Facebook Ads and the Removal of Compare Attribution Windows

Jon Loomer

But another change has been largely ignored: The removal of the Compare Attribution Windows feature. The Compare Attribution Windows feature was found in one of two areas: Within the Columns dropdown menu. Eventually, an option for “Compare Attributions” was also added to the Columns dropdown menu. Watch Video.

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Standardize Attribution Setting: You Can Still Compare Facebook Attribution Windows

Jon Loomer

I’ve long complained about how Facebook removed the Compare Attribution feature during the iOS 14+ updates in 2021. It’s not done the same way as with the old Compare Attribution feature. But… Why did Facebook get rid of Compare Attribution from Ads Manager in the first place? I even wrote about it last week.

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