Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.
Content Strategy for Associations
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) deck ————-. photo credit ). Five Web Design Trends to Watch.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. Add it to the “contributor to” section of your company Google+ profile and to your social media and speaking opportunity bios. . Send it to employees and potential hires so they can learn more about your company and share it with their networks. By Kelsey Meyer. But wait…your job has just begun. Nice work.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
YouTube subscribers for nonprofit companies. The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. Using a call to action. Using annotations.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to. Utilize Social Media in Your Strategy. Content Strategy Implementation
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations.
Burn your social media strategy
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Most companies are doing social wrong and have done it wrong from the beginning. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy. Then read it again.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Your LinkedIn Strategy So what can you learn from Neeson and JJ? Fun, right? Maybe they’re older. That’s OK!
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. Your Content Strategy Must Reflect Your Audience. Safe Bets.
The Truth About Social Media Strategy
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. The truth about Social Media Strategy.
Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. Crisis Coverage: How Should Companies Handle Social Media?
Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
Social Media Citizens
FEBRUARY 13, 2011
As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. Companies like Cisco and Avaya are good example of this.
Five Cool Decks About Content Strategy
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Managing the politics of content from Content Company. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Acquia Slides from Simon Mainwaring.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?
10 Social Lessons for B2B Companies
JULY 20, 2016
Here are ten social lessons for forward-thinking B2B companies. 1. If you don’t know why you are sharing content or what you are asking your audience to do, it might be beneficial to take a step back and regroup on your strategy. 4. Every company and audience is unique. You want to make sure you’re using your time to make the greatest impact for your company. . 5.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Again, feel free to comment. Indeed: “Join the conversation.”
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Projects are built around motivated individuals, who should be trusted – Your social media team needs to be empowered to be the face and voice of your company. Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? Phrases like: Ping me if you need me! How can we be more innovative ?
Six essential shifts in social media strategy
JUNE 8, 2012
The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Six Essential Shifts in Social Media Strategy. Of course, not all companies are in the same situation. Setting SMART objectives.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. Great companies run SAP, not just great big companies.
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.” And if vulnerability is relevant and makes a company more transparent and honest, do it.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Make sure to tailor strategies that are unique to each of your social media channels. Align the people at your company with the plan. Get everyone on board with your strategy. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. What problems are they trying to solve?
Your Marketing Strategy Needs to Keep Pace with Digital Culture
Buzz Marketing for Technology
NOVEMBER 8, 2013
In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. Not much.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
The next step in crafting your Instagram strategy is to think about the value your content provides. Let’s examine some amazing examples of carefully crafted Instagram strategy that works. 1. This strategy has definitely worked for the publication. When One strategy anyone can borrow from Foundr is including a call to action on every single post they share. Who are they?
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
Choose your search terms (your company name, your industry niche, potential content topics, etc.), and watch related posts appear alongside easy-to-understand engagement data. You Companies that have invested in CRM via social media regularly reap the benefits of instant and engaging conversations with customers instead of plain old complaint resolutions. Enter Tweet Jukebox.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. When it comes to niche products and services, you will need customized marketing strategies. 1.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.
Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)
JUNE 8, 2016
Facebook has introduced several features and initiatives aimed at boosting the presence of media companies on the social network, so why are those media companies seeing their reach per post nosediving? However, that strategy proved unsuccessful, as those media companies’ pages saw average reach per post sink, dropping by 42 percent in May compared with January.
How Top Companies Use GIFs on Twitter
Convince & Convert
MARCH 10, 2016
With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. Companies can take a page from their playbook—literally. Ain’t no party like a Twitter GIF Party!
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. While planning a budget for 2011, most of the companies dedicated a big share of the pie to social media. With the new budgets, they more or less define the structure of marketing in the coming year. Evolving budget allocation.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. More like this.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. In this scenario, a centralized business intelligence team handles all data and analytics for the company. The Pros: A unified data strategy. In this scenario, the company doesn’t care about social data. There are companies that operate this way, and are stronger because of it.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.
8 strategies for Pinterest for business
JUNE 11, 2012
Take The Mother Company for example. Like in the case of Oreck, this is not about the widget you sell, it’s about the mindset of the person who might be interested in it and also to show a bit of the human side of the company. Pinterest has become a running joke to many. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example?