Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

DECEMBER 20, 2019

But it’s worth noting that some have suggested the company’s numbers here don’t always add up. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. It’s a noteworthy dip from the 3% growth rate the company reported in the previous quarter. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest.

Tools 100

Tools Sample Samples Facebook 100

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

Social Media Management 98

Social Media Management Social Media Survey Data 98

Sprout Social

JUNE 12, 2016

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Introducing Twitter Insiders.

Social Media 40

Social Media News Twitter Focus Group 40

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

MARCH 2, 2022

Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. For retail brands, social commerce opens up a new pathway to purchase. Another 26.3%

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Kikolani

JANUARY 3, 2013

There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on.

Tools 151

Tools Digg Nielsen Klout 151

Sprout Social

AUGUST 23, 2016

However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. 89% of 18-29 year-olds are active on social media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. For some companies traffic is enough. For example, if you are media site you get paid for advertisements and more traffic means more money! Management tool analytics. You can group companies into different landscapes (e.g.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. CSAT has become a nearly ubiquitous way to understand how customers feel about your brand, mainly because it’s clear, concise, and easy to administer, especially on social media. Net Promoter Score (NPS).

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 6, 2017

And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. 38% said poor tools.

ROI 40

ROI Social Media Analytics Cost 40

Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Another type of alert is when your competitor changes something on their profile on any of the social networks. Talkwalker [Alerts are Free].

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

Social Media Management 103

Social Media Management Social Media Tools Tweetdeck 103

Sprout Social

OCTOBER 19, 2016

In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between. Why Create Social Media Contests? Increase Social Engagement. Remember, this is a contest not a survey.

Social Media 40

Social Media How To Directory UGC 40

Sprout Social

NOVEMBER 14, 2023

In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. AI poses a threat to authentic marketing Social teams are no strangers to AI—and the fears around it. This doesn’t mean you can never take a stand on an issue.

Authentication 122

Authentication Tips Marketing UGC 122

Hootsuite

NOVEMBER 25, 2019

Ninety-two percent of them said social media has helped them gain new clients. The average asset gain for financial advisors using social media was $1.4 million in the 12 months before the Putnam survey. Is your financial services organization using social media effectively? Keep going, Alex!

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. Each social network has a balanced amount of coverage.

Collaboration 134

Collaboration Team Social Media Tools 134

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? New parents? Parents of teens? Google Analytics.

Template 145

Template Templates Social Media How To 145

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

agora pulse

OCTOBER 13, 2020

Social network videos can cover any topic, so, depending on your industry, you’re able to create lots of relevant, informative videos for your audience. For example, given that not everyone watches social media videos with sound, you can add captions to the videos, so users don’t click away. Interviews and Q&As.

Types 165

Types Video Social Media Management Remix 165

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Everything you need to know about Generation Z. They’re smart.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

MAY 27, 2020

Social listening is another way to keep an eye on your competitors. Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time.

Template 145

Template Templates Strategy Social Media 145

Hootsuite

FEBRUARY 24, 2021

Can social media really be a full-time job? Sometimes they run companies and only sort of understand the role social media can play for their business. Whether at an interview or on the job, social media marketers constantly have to prove they know their stuff. Common social media questions.

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

MAY 17, 2021

No company’s business goals are set in stone — that means the social media KPIs you set should also be able to change over time as the overarching business goals change. To set and monitor effective social media KPIs: 1. Make it clear how tracking the KPI will help the company reach a specific business goal.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

JULY 15, 2019

You can post to your Facebook page or multiple social networks at once. Facebook page apps for surveys and promotion. Consider using these Facebook apps for your next surveys, polls, or promotions. Consider using these Facebook apps for your next surveys, polls, or promotions. Need some inspiration?

HootSuite 111

HootSuite Facebook Template Templates 111