Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 104

Reputation System Brands Knowledge Base 104

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Quicktrends: This feature helps you monitor the latest trends and conduct market research.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? You just need social listening data. . Consumer social media usage is on the rise. From established brands to startups, an unusual amount of companies have launched branded merch lines. Your audience is out there, and they’re voicing their thoughts and opinions on social.

Questions 118

Questions Sentiment Meme Trends 118

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Market research.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. Table of Contents What is a brand advocate?

Brands 127

Brands ROI UGC Authentication 127

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. And employees want to post about their companies.

Buy 93

Buy Curation Statistics Survey 93

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 91

Survey Brands Sentiment Template 91

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Ignite Social Media

MAY 22, 2019

Earlier this year, LinkedIn finally caught up with the other major social networks and debuted its own version of live video streaming, LinkedIn Live. As with other forms of live video, LinkedIn Live allows broadcasters to share videos with their network in real time. LinkedIn Live. Document and Presentation Upload.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The Best Networks for Employee Advocacy. LinkedIn ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Keyhole.co

FEBRUARY 16, 2024

Rather than doing everything with your hands, you can leverage a YouTube competitor analysis tool and substantially cut the time spent on competitive research. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. The company also streams live on the platform. What topics do they discuss?

Analysis 52

Analysis YouTube Tools Strategy 52

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Many social media users and marketers immediately recognize the # symbol as a hashtag, but its official name is an octothorpe. Using hashtags on different social networks.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Unmetric

AUGUST 19, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

FEBRUARY 5, 2020

Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. If your company wants to go the extra mile, consider training individual sales representatives on listening. Is sentiment trending up or down? It’s not just software companies that need product feedback.

Tools 93

Tools Sentiment How To Team 93

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. Analyze consumer sentiment and brand perception. The company offers full-service influencer marketing, from strategy to execution to reporting.

Influencer 112

Influencer Tools Marketing Software 112

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. Zoho Social.

Analytics 125

Analytics Tools Social Media Curation 125

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. Such data can help companies find high potential locations to open up new stores. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Sentiment towards Michael Kors across different parts of the United States.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Take me for example.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Hootsuite

AUGUST 2, 2022

This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. Use Hootsuite Streams to track them across every social network. Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. Know your competitors.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

MARCH 26, 2020

Those demands coupled with the “always on” nature of social media make burnout a very real challenge. . We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. , a leading technology company that provides enterprise open source solutions. That’s the whole point of social, right?

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Unmetric

SEPTEMBER 9, 2019

Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Knowing which posts your competitors are putting their money behind can help you build your social strategy and also help you find the type of content your competitors prefer to use.

Tools 85

Tools Hitwise Analysis Price 85