Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

MAY 9, 2019

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Cutting through all this noise is making it extremely difficult for sales teams to connect with potential leads.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: DataReportal Here are three more reasons for B2B companies to invest in Instagram ads: Stand out from the crowd. Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Post engagement rate declines as the number of Facebook followers a company has increases. Facebook Facts and Statistics. Facebook advertising reaches 2.18

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). 18 Facebook Stats and Facts.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind. Here are five reasons why.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu. Start a Group.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 26, 2012

” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.” ” Best Practices In B2B PR by Fast Company. .” ” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MARCH 28, 2011

After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

FEBRUARY 10, 2013

To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. Reputation companies also works to protect a person’s privation information from being made public. ORM companies can decrease visibility by pushing negative results lower on a search-engine results page.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. .”

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

DECEMBER 28, 2010

Most still focus on the same basic areas: • Keyword research. • If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. On-page optimization (content, headings, meta tags). Links (external and internal).

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JUNE 20, 2011

According to recent research , one-fourth of all online time is spent with social media. And 93% of business buyers believe all companies should have a social media presence. And 93% of business buyers believe all companies should have a social media presence. Your buyers are there, and they expect you to be there as well.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

APRIL 27, 2010

This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). Social Media Takes Time. How much time?

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

APRIL 26, 2016

In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.);

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This saves time, effort and money in the long run, but it’s a step too many companies skip over.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. 65% saw improved brand recognition. 7% had better brand loyalty.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

DECEMBER 10, 2013

Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy. 80% of Australian companies and 86% of UK businesses blog. ( Michael Brenner ). Cox Business ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. Guest post by Charles Whiteman. during Ramadan.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. Third-party content is often viewed as more objective and credible than company-produced content, making it critical to track, measure and share. Online Marketing. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. As less than half of all B2B companies currently have blogs, there’s still an opportunity to stand out and establish thought leadership in your niche.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

MAY 22, 2012

According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. ”—if the concept of social business is misunderstood or improperly applied.

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Social media is fantastic for research and learning. Social media is a meritocracy (mostly). Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. 43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. New LinkedIn Features.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

OCTOBER 5, 2012

The intimate, informal nature of Facebook makes it the ideal venue to showcase the human side of your company, with content that may not be appropriate elsewhere. Best Social Media Stats, Facts and Marketing Research of 2010 (January 17, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

Consultant 137

Consultant SEO Adwords Tools 137