Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Social Media Network Marketing

JUNE 13, 2010

Online Reputation Management comprises various elements. Social news / bookmarking sites like del.icio.us, technorati, dig and others. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company.

Reputation 50

Reputation Xanga Microblogging Technorati 50

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Answers Yahoo!

Reputation 100

Reputation Airlines Digg MySpace 100

Laurel Papworth

MAY 23, 2010

on mistakes companies make when using Twitter for business. Tip: If you are going to put your company on Twitter, think of it as a strategy not a campaign. Twitter: Reputation Management in Social Networks (18). This is a series of posts (one a day so another one tomorrow!) This series shows the mistake and (hopefully) the fix.

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

JANUARY 11, 2011

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. I hope that brands/companies read it, ignore the negative tone, take an interest in Twitter and begin to search too.

Social Media 276

Social Media Wireless Privacy Technorati 276

Webbiquity SMM

JUNE 7, 2010

Although the efforts may be separate, success (or failure) in one area can certainly impact the effectiveness of social media efforts in other areas; for example, developing a reputation for delivering reliable customer service through social media channels will almost certainly help make social media marketing and sales efforts more rewarding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Bill Hartzer

MAY 26, 2010

If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that. MutualMind can also allow you to see what is being said about your competitors, and see how your company compares. Share this on Technorati. Tags: Reputation Management.

Brands 114

Brands Klout Reputation Digg 114

Webbiquity SMM

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. LinkedIn’s new company pages by eConsultancy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Idaconcpts

FEBRUARY 5, 2011

Segmentation is available by geography, job function and seniority, industry and company size, and gender and age. LinkedIn Ads stands out from other social media advertising options as the only platform that allows you to target ads by job function, job seniority, industry, and company size. Share this on Technorati.

Advertising 155

Advertising Social Media LinkedIn How To 155

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Consider PCs.

Social Media 145

Social Media Brands Radian6 Banking 145

Idaconcpts

JANUARY 14, 2011

For most businesses, finding the right credit card processing company and getting a system in place can take time. There are plenty, and they provide companies with options when it comes to how much they’ll be paying to process credit card transactions, what level of customer service and support they’ll get, and other factors.

Process 132

Process Price Technorati StumbleUpon 132

Idaconcpts

AUGUST 23, 2010

Because of the misuse of this tactic by a large number of companies, the approach has gained an unseemly reputation. The use of unique fonts, your company logo for branding, and attractive pictures will increase your chances of success. Share this on Technorati. Make it Pretty (with HTML). Share this on LinkedIn.

Technorati 142

Technorati Construction StumbleUpon Digg 142

Bill Hartzer

JANUARY 28, 2010

MashedIn provides a key value to companies and business professionals. The foremost solution released by the company in early 2009 was a reputation management toolkit for small businesses called StepRep. Share this on Technorati. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx.

Applications 115

Applications Social Media Widget Technorati 115

Bill Hartzer

JUNE 4, 2009

They do own Aldi.com , but they need to realize that the term that their customers use to refer to the company and their stores is “Aldi’s&#. But the public continued to call the company “FEDEX&#. In the case of Aldis.com, I believe that the company would have a case towards owning the domain name aldis.com.

Domain Name 100

Domain Name Reputation Policies Wikipedia 100

Laurel Papworth

OCTOBER 20, 2010

I just love it when companies stop being politically correct, worrying about heart attacks and being sued, and just go totally EVIL on their customers. So many companies forget how to play with their customers, when it’s playing that creates brand love more often than not. Twitter: Reputation Management in Social Networks (20).

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Bill Hartzer

NOVEMBER 30, 2009

These numbers are not that surprising since social media is a hot topic at the moment, and many companies are investigating ways to make use of social media like Facebook, Youtube, and Twitter among others. Share this on Technorati. From the survey, 74.1% plan on increasing their use of social media in 2010. Share this on Mixx.

Small Business 102

Small Business Report Social Media Survey 102

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. So how do you monitor these trends?

Trends 146

Trends Tools Embedding Digg 146

Bill Hartzer

MARCH 26, 2009

Attivio , a software company that specializes in enterprise search solutions and information access, has been chosen to enhance the search functionality of Thumbplay , the top mobile entertainment destination in the USA. Share this on Technorati. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx.

Engineering 93

Engineering Technorati Aggregator Yahoo 93

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Technorati Tags: Australia , campaign , Facebook , Ford , Online Communities , social media , spam. Twitter: Reputation Management in Social Networks (18). No really, it is. Business realities? Related posts.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Before today, and probably still in many companies, the response to Badges for incentives would be met with a sneer and a “who gives a flying fig about stamps of approval?&#. Social standing, trust, reputation and leadership. The Game of Work.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Laurel Papworth

MARCH 17, 2010

Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base. With 54% of companies banning social media usage we also further investigate the pathway for this trend. Twitter: Reputation Management in Social Networks (18). Email: events@ata.asn.au.

CSR 65

CSR Eventful Social Media Forums 65

Buzz Marketing for Technology

OCTOBER 13, 2008

Inside a company, same rules apply. Want to ensure your reputation precedes you and co-workers know what you can do? But having the talent to spot useful information shared by others accomplishes two things: Raises awareness for valuable information that will help co-workers and the company. s Companies to Watch.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Share this on Technorati. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Post on Google Buzz.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

MAY 17, 2010

But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Technorati Tags: diagram , Elliot Schrage , Facebook , laurel papworth , Online Communities , privacy , reclaim privacy , reclaimprivacy , settings , social media , social networks. Twitter: Reputation Management in Social Networks (18).

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Laurel Papworth

JULY 13, 2010

Probably because companies are getting past the “why should we care?&# Technorati Tags: Adage , ads , Advertising , Comscore , Facebook , Online Communities , social ads , social media , social networks. Twitter: Reputation Management in Social Networks (20). and into “how do we get some dosh?&# Or we can get a kiss.

Social Networking 98

Social Networking Advertising comScore CPM 98

Laurel Papworth

APRIL 13, 2010

An ongoing service of account managers advising companies wanting to be Dell or Zappos would also be a nice sideline investment. Trial Affiliates members get additional benefits if they trial another companies product. Twitter sells the real life products e.g. Starbucks cups or TechCrunch gear and does a deal with those companies 2.

Twitter 99

Twitter API Badge SMS 99

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Answers Yahoo!

Social Media 100

Social Media Digg Brands Marketing 100

Laurel Papworth

MARCH 22, 2010

Later I added other companies just to be fair. They are blocking all attempts by consumers who want to “talk back&# about poor service and issues with companies. b) the registrant has deliberately registered the misspelling in order to trade on the reputation of the other entity, person or brand. SCOPE OF PROHIBITION.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share this on Technorati. “What’s the ROI of Social Media?&#

ROI 193

ROI Social Media Vocus Metrics 193

Bill Hartzer

SEPTEMBER 29, 2009

Andy Beal is an internationally-renowned consultant, author, and speaker specializing in online reputation management and internet marketing. Based in Williamsburg, Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. Tweet This!

Engineering 102

Engineering comScore Domain Name SEO 102