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Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

Companies are now using social media data – from sites like LinkedIn and Facebook – to match you to a call center agent that you’re likely to find enchanting. This technology matches phone numbers to social-media-compiled data. The caller profiles come from data firms like Afiniti Holdings.

Data 91
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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video 131
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Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Vine Comes To Xbox One

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine: Facebook launches expanded video ad capabilities for brands. Any social media updates that we missed? Instagram 6.0: tweak it and they will saturate?

News 167
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Wireless Telephone Service 77.

Sites 177
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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Visitors with Bluetooth on and iOS7 on their mobile device receive messages about products, events and other info — provided they’ve downloaded the Apple Store app and allow it to send notices based on location, reports the San Diego Union-Tribune. How is iBeacon different than using GPS for geo-location?

Apple 149
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Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Before Siteminis developed this distinctive mobile-optimized solution to ecommerce, companies had to use a complex integration strategy to deploy multiple mobile sites, each designed and seen differently over different wireless carrier networks and phone Internet browser platforms. – Working across all wireless carriers.

Mobile 138
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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107