Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

Case Study 139

Case Study Study Social Media Repository 139

Koka Sexton

JULY 2, 2012

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. Businesses are using traffic analytics and reporting tools to help in classifying their data.

Social CRM 85

Social CRM Software System Marketing 85

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

The Realtime Report

JULY 6, 2012

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. According to the data, companies in the U.S., And guess who’s in last place?

Company 170

Company Data Social Media Questions 170

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Koka Sexton

JANUARY 21, 2012

In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world. I wanted to share with you what we found. Nothing had changed.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. 2 little word mean so much.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Are you working with a team or collaborating with a client? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). A process should be in place that will manage the creation of new social media destination; and escalate these requests to governing body (i.e.

Jive 146

Jive Lithium Social CRM Yammer 146

SocialFish

APRIL 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. The State and Future of the Social Media Management System Space (Jeremiah Owyang). The Art of Social. Social Media Explorer).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Social Media? Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 130

Social Media B2B Company Consultant 130

SocialFish

SEPTEMBER 9, 2010

Jeremiah Owyang has a good post up titled How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity. Anticipation of prospects and customers using Social CRM technology. Supply chain is influenced by social data in real time. Real time reporting of revenues, costs and efficiency.

Social CRM 176

Social CRM ROI Collaboration Social Media Management 176

Proactive Report

MARCH 25, 2011

IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,&# which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.

Social Media 58

Social Media News comScore Social CRM 58

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Mindjumpers

AUGUST 31, 2010

Your Customer Insight Report gives you the macro view of your customer list, and then digs in to reveal gems of useful info. Integration With Your Other Tools E-mail campaign apps, CRMs, contact forms, landing pages: integrate and enhance them with Flowtown and they become infinitely smarter and more powerful.

Tools 210

Tools Marketing Nielsen Social CRM 210

SocialFish

OCTOBER 1, 2010

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. American Family Insurance’s Troy Janisch on leaving boring behind with social media (SmartBlog on Social Media).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 160

Questions Social Media Consultant Education 160

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company.

Social Media 134

Social Media Consultant Video Strategy 134

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. Form social media teams.

Training 69

Training Social Media Visible Technologies Social CRM 69

agora pulse

JUNE 22, 2020

Whether you’re shopping for your first social media management tool or you’re ready to upgrade an underperforming tool, you need to make sure that your preferred social media dashboard has these nine essential features. A Quick Look at Social Media Dashboard Basics. Let’s start with the basics.

Features 147

Features Social Media Social CRM Social Media Management 147

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Twist Image

APRIL 17, 2012

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Scaling your social media efforts back is the best way to scale them for true growth.

Wiki 102

Wiki Hotels Social CRM Retail 102

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Sprout Social

DECEMBER 8, 2016

Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Don’t believe us?

Engagement 40

Engagement Instagram Avatar Social CRM 40