Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Social CRM is still confusing.

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Convince & Convert

JULY 29, 2012

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 146

Jive Lithium Social CRM Yammer 146

SocialFish

SEPTEMBER 9, 2010

Jeremiah Owyang has a good post up titled How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity. Anticipation of prospects and customers using Social CRM technology. Supply chain is influenced by social data in real time. Real time reporting of revenues, costs and efficiency.

Social CRM 176

Social CRM ROI Collaboration Social Media Management 176

SocialFish

APRIL 1, 2011

It’s Time to Call the Social CRM Bluff (Full Frontal ROI). A Report Card on Web 2 and the App Economy (John Battelle’s SearchBlog). Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) (Jeremiah Owyang). The Art of Social. 10 tips for social media introverts (SBOSM).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Mindjumpers

AUGUST 31, 2010

Your Customer Insight Report gives you the macro view of your customer list, and then digs in to reveal gems of useful info. Integration With Your Other Tools E-mail campaign apps, CRMs, contact forms, landing pages: integrate and enhance them with Flowtown and they become infinitely smarter and more powerful.

Tools 210

Tools Marketing Nielsen Social CRM 210

SocialFish

OCTOBER 1, 2010

How To Be The Jack Bauer Of Your Company (Adam Singer). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Association lobbyists: Congress is kicking our butts when it comes to social media (Stefanie Reeves). Can an AMS Do Social CRM? Olivier Blanchard).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Convince & Convert

SEPTEMBER 11, 2011

But most social media types aren’t Paul Gillin. “How dare a company try to put a number on influence!&# Their slam on Klout is typically rooted in the fact that Klout doesn’t account for people’s offline influence (or even digital influence that isn’t expressed in social media). they shout.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Social Media Case Studies – The Crack of the Stat. On what basis?

Case Study 139

Case Study Study Social Media Repository 139

Koka Sexton

JANUARY 21, 2012

In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world. I wanted to share with you what we found. Nothing had changed.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Aquisitions say something about the segmentation of social media analysis. Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Twist Image

APRIL 17, 2012

I'm no longer bullish on this notion of conversation within social media. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. We've gone from social media to social CRM and then straight to social business. social crm.

Wiki 102

Wiki Hotels Social CRM Retail 102

Sprout Social

DECEMBER 8, 2016

Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Don’t believe us?

Engagement 40

Engagement Instagram Avatar Social CRM 40

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. You’ll be able to easier understand how these events drive social success using Swix. A new product launch. A write up on a blog. Trade show. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Pixlee

JANUARY 19, 2017

65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 84% of millennials report that UGC on company websites has influence on what they buy. 64% of millennials say companies should offer more ways to share their opinions online.

UGC 41

UGC Content Loyalty Travel 41

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. An interesting little related aside.

Social Media 117

Social Media Strategy Social CRM Company 117

Proactive Report

MARCH 25, 2011

IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,&# which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.

Social Media 58

Social Media News comScore Social CRM 58

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. This chart shows usage of five major social outposts by organization type.

Social Media 147

Social Media B2B Strategy Consultant 147

agora pulse

JUNE 22, 2020

Instead, a social media dashboard is a must for saving time, collaborating with teams, and tracking results. But with so many social media management tools on the market, how do you choose the best app for your company or agency? A Quick Look at Social Media Dashboard Basics. 9 Essential Social Media Dashboard Features.

Features 147

Features Social Media Social CRM Social Media Management 147

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. The first speaker was Esteban Kolsky of ThinkJar.

Training 69

Training Social Media Visible Technologies Social CRM 69

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Nor, did we hoof it down to the local library to use encyclopedias or read annual reports via some byzantine database. Social media will travel the same path. Of course not. Danny Brown).

Press Release 143

Press Release Foursquare Social Media Travel 143

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

agora pulse

OCTOBER 26, 2020

Read on to learn more about the different social media management tools. If your team needs a full-featured social media scheduling tool, Agorapulse delivers. Agorapulse also offers extras like saved hashtag groups and unlimited social listening searches, so your team can take its social media strategy to the next level.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 19, 2010

[link] Ayman Rakha Turn the Tables on Social Media with NutshellMail: [link] [link] MyCrowd.ca RT @AymanRakha – Turn the Tables on Social Media with NutshellMail: [link] [link] Doug Braun This sounds very useful. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Ive founded 5 companies, and spent 15 years running digital marketing agencies. Gary Vaynerchuk has a FPT of 39.26.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? gamers ages 10 to 65, play games on social networks or casual game websites. Rewards for Waiting on Hold.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? gamers ages 10 to 65, play games on social networks or casual game websites. Rewards for Waiting on Hold.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. This is especially important now that Google and Bing are incorporating social content into real-time search results). Nobody appreciates keyword spam on the social Web. What shows up in these search results?

Brands 143

Brands Content Social Media Consultant 143

Visually SM

JULY 27, 2020

Pricing: Medium: $79/month: 2 users, 10 social profiles, plus advanced reporting and user profiling; Large: $159/month: 4 users, 25 social profiles, plus other advanced features; X-Large: $239/month: 8 users, 40 social profiles, plus other advanced features; Enterprise: $399/month: 20 users, 60 social profiles, plus other advanced features.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246