Mindjumpers

JUNE 5, 2013

Brands dealing with lifestyle and consumer products can benefit from having a presence on Pinterest, but as with any other social media presence, make sure to have created a strategy and lined out an action plan on how to maintain it. However, remember to also use Pinterest as a way to tell more about your company and your values.

Features 240

Features How To Guidelines Price 240

Mindjumpers

NOVEMBER 16, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. However, I started getting interested in how and why some companies succeeded while the others did not. Yes I am that old!

Strategy 239

Strategy Nielsen Loyalty Cost 239

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. The app gives places such as bars and music venues a whole new way of connecting with their customers while it allows for Carlsberg to promote their products seamlessly. to communicate with the consumers and deliver experiences with our products.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

MAY 7, 2013

However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. Your audience needs to be able to connect your products and services to their own context, so why not help them out? Similar Posts: For Social Success: Think As A Media Company.

Content 259

Content How To Sports Communities 259

Mindjumpers

FEBRUARY 12, 2014

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Consumer give-aways are always welcomed and they manifest a positive buzz around your product.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

MAY 8, 2012

By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. This creates both a great exposure of SlideRocket as a product as well as the good cause in question. Have your company ever considered launching a social initiative through social media?

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. -

Social Media 215

Social Media Conference Report Upcoming 215

Mindjumpers

DECEMBER 20, 2013

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. So this is the last call for companies to optimize their pages and social profiles to be suitable for all kinds of screens including tablets and phones.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Mindjumpers

OCTOBER 10, 2012

The new system, which also includes a third button, a ‘Collect’ button, has the potential to transform the way brands use Facebook to influence purchase decisions, promote their products and engage with their current loyal fans and potential buyers. Expand fan base and product awareness.

Facebook 260

Facebook Patterns Retail Buy 260

Mindjumpers

JANUARY 14, 2011

It’s time to make your connections stronger by ‘engaging’ than trying to sell your product/service. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. This helps their customers to know their company services better.

Trends 245

Trends Influencer Social Media Forums 245

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean? What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

OCTOBER 5, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The following post is part of the Mindjumpers Network series.

Activities 256

Activities Social Media Communities Study 256

Mindjumpers

DECEMBER 28, 2010

Here is what you can learn from the company to achieve a more engaging and growing community. Probably The Best Campaign Use of Co-Creation And Social Media Ever : The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. Read Full Post ». Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

FEBRUARY 17, 2011

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. Analysis shows that women are more susceptible to the branding of products and more likely to write about brands on their blogs.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. Huggies, a company providing diapers, baby products and baby supplies, wanted to increase their exposure in Hong Kong, and at the same time launch their brand page on Facebook. Costumers perceive Huggies as an innovative brand that brings much more values than just selling products.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

JUNE 12, 2013

Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Companies Are Data-Rich and Insight-Poor [Report]. For Social Success: Think As A Media Company. Take part in the discussion on Twitter by using the hashtag #futureagency. >

Report 244

Report Nielsen Overview Compete 244

Mindjumpers

DECEMBER 8, 2017

Challenge: L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie. Solution: So, what did we do?

Social Media Management 100

Social Media Management Collaboration Project Activities 100

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. – Make your story unique, so the audience gets an impression of your company. – Make your story unique, so the audience gets an impression of your company.

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

MAY 10, 2013

In the infographic, Facebook’s news feed product manager, Will Cathhart, has broken down the algorithm into 4 main social factors. This is something that companies and organizations need to adapt to and also why their usual marketing messages cannot always be transferred directly to Facebook.

Feed 251

Feed Feedly News Meeting 251

Mindjumpers

FEBRUARY 22, 2012

With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs. A case of user involvement. Domino’s knows the value of public brainstorming and customer input.

Project 223

Project Applications Groups Groups 223

Mindjumpers

AUGUST 7, 2013

An example is the American company, 16 handles, which sells frozen yoghurt ice cream. Besides sending coupons, there are other ways you could use Snapchat for business; you could send sneak peaks of your product or an upcoming event. In May 2013 the app was even the most downloaded non-game app on iOS globally. Other ways to Snapchat.

Brands 264

Brands Discount Upcoming Eventful 264

Mindjumpers

JUNE 22, 2012

The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Starting out by showing behind-the-scene photos from the factory, Skittles involved fans in the production of the new sweet. Skittles, with a Facebook page of more than 2.5

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

JUNE 20, 2019

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. Once we’d captured an engaged audience who were receptive to the OtterBox brand, we retargeted them with product ads. Together with our influencers, we created over 140 pieces of campaign content for six.

Banking 100

Banking Influencer Travel System 100

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Mindjumpers

JANUARY 10, 2013

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. You witness your brand being used NOT as intended in others, which leads to new applications of your product to include in your communications.”. You witness your brand being used as intended, in some.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

APRIL 22, 2011

The official launch of Podio happened a bit differently by the company setting up a Podio store in San Francisco. At Mindjumpers, we are users of the Podio platform and we find the history of the company very exciting. People can walk in from the street and talk to us, try our product and eventually buy it.”.

Startup 195

Startup API Foursquare Conference 195

Mindjumpers

OCTOBER 27, 2011

The study included 331 companies with an annual revenue of more than $10 million, and it found that 23 percent of them provide customer service and support via the social network. Actually, a recent study made by MarketTools shows that 23% of firms offer customers support on Facebook, which means that it’s becoming more mainstream.

Facebook 252

Facebook Overview Foursquare Study 252

Mindjumpers

MARCH 23, 2016

Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

DECEMBER 29, 2010

The soda company understood how to make us of social media when developing new flavors. They had ambassadors of their community to participate actively in testing products and running the campaign. This was involving and amusing for people to watch and participate in and the sales doubled for Old Spice. Mountain Dew.

Social Media 237

Social Media Technorati Campaign YouTube 237

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. The seven-step approach to delivering success.

Report 242

Report Content Nielsen How To 242

Mindjumpers

AUGUST 23, 2018

Search data provides an unprecedented opportunity to understand what is really going on in our consumers heads and how we can ensure our brands and products are the answer. Using observed data to proactively determine their investments and production decisions; down to actor preferences and cinematography choices.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

JUNE 27, 2012

The company explains: “ Blipp v. & There is no scanning needed, so rather than a simple QR code, the app recognises all kinds of images such as product labels, magazines, billboards or even a physical building. Augmented reality and image recognition. But what does Blippar mean? Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

FEBRUARY 21, 2014

1: Listen for more than brand and product names. Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing?

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

MARCH 28, 2011

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. This means that companies test their ideas among the users in order to optimize the experience and revenues.

Conference 238

Conference iPad Mobile Focus Group 238

Mindjumpers

NOVEMBER 3, 2010

People have always talked about their experiences, emotions, needs and also products, services and brands. Engaging in brand- and product-related discussions. They are the carriers of people’s voices, brand and product messages and viral marketing efforts. So, how is word-of-mouth marketing connected with social media?

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

JANUARY 2, 2013

As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. Take for instance LEGO’s Timeline , which goes back to when the company was founded.

Social Media 237

Social Media Tumblr Instagram Privacy 237