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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Why is brand reputation important? The impact of social media on brand reputation.

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Why It Is Imperative to Have a Data Privacy Policy

The Realtime Report

Data Privacy Policy. In today’s world, data privacy matters. The right to privacy for whatever data is collected about or shared by us is a crucial feature of our freedoms. The Data Privacy Drivers. In recent years, there have been two main drivers when it comes to data privacy safeguards by companies.

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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks. Let’s just hope it doesn’t happen to your company.

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SHORTHAND: Erik Qualman on Digital Leadership, Disruption & Reputation

Firebelly

Erik: There is such thing as optimized disruption, but it will differ from company to company. 3) Does digital reputation matter to people under 30? BONUS) Does privacy still exist? Erik: Privacy is dead. One needs to understand the new rules of reputation. 2) Is there such a thing as optimized disruption?

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Save Your Brand Reputation With Social Media

Mindjumpers

Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. And as we all know, customers believe other customers more than the company itself, as the customers are a lot more trustworthy. Respect privacy: Know when to take the conversation private.

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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S.

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