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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam. Another major factor is the “subject” line.

Tips 216
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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

Flash Mob 218
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Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

It is now standard practice for employees to access company information via mobile devices including laptops, smart phones and tablets, while traveling, or to take sensitive documents with them. Although cyber and information security threats are not constrained by geographic boundaries, travel increases the risk. .

Travel 89
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam. Another major factor is the “subject” line.

Tips 178
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The Cost of a Tribe

Akamai Marketing

Tapping into people’s motivations requires a sustained, organized effort. So have mobile phone companies, which is why your obsessed with checking your email on your phone. It takes a deep understanding of why the message resonates with some, but not others. What ARE our Motivations?

Cost 161
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279