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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

It’s a field so important, it’s spread across all teams within an organization. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs. Integrated CRM.

ROI 60
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LinkedIn Elevate Shutting Down ? Here?s the Best Alternative to Managing Your Employee Advocacy

Hootsuite

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Engage employees.

LinkedIn 140
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The Truth About Global Outsourcing: 9 Facts That Might Surprise You

The Realtime Report

You don’t hire based on location but instead, you hire based on people and companies that match your needs. While many companies still have in-house teams, most people also have teams dispersed throughout the U.S. 59% of companies that outsource note that reducing costs is the reason they outsource.

ROI 79
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 150
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How to Nail an Employee Spotlight on Social Media

Oktopost

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. What Is an Employee Spotlight? 5 Best Practices for Creating an Employee Spotlight.

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The Possible Causes of a Sudden Fall in Sales

Socialmedia.biz

For example, a client calling the company after visiting the website can get fed up due to long waiting times or unclear call quality. Using the age-old marketing strategies like social media advertising instead of targeting modern channels like mobile apps and video channels will decrease sales. Low client conversion rate .

Discount 102
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Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. .

Survey 60