article thumbnail

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI.

ROI 164
article thumbnail

Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? That said, newer social advertisers and smaller social teams will probably focus more on boosted posts. What’s a boosted post?

LinkedIn 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

It’s a field so important, it’s spread across all teams within an organization. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs. Integrated CRM. Proven Technology.

ROI 60
article thumbnail

What social media tasks to automate and what to personalize

Sprout Social

With so much to do, it’s easy for social teams to feel overwhelmed. Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. The solution?

article thumbnail

Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. per cent, of all online traffic comes from mobile devices according to Statista. And so, mobile will represent a quarter of global ad spend, 25.2 More than half, 52.2

article thumbnail

How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Need us to help train your team? Audience Analysis Worksheet.

article thumbnail

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How much of your web or blog traffic is coming from mobile devices? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? How to know what percentage of traffic to your site is coming from mobile devices.

Analytics 167