Proactive Report

NOVEMBER 12, 2010

Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts, Dartmouth presented the annual update of the study “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies.”

Social Media 74

Social Media Engagement Microblogging Insurance 74

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Webbiquity SMM

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

Press Release 201

Press Release Tips HootSuite Alltop 201

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Do study your influencers Want to reach out to influencers ? Study your influencers out; don’t take the lazy path because you can. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

The Marketing Blog

DECEMBER 22, 2008

In addition, I’ve started using the microblogging utility ‘ Twitter ‘ a little bit more. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Twist Image

OCTOBER 23, 2012

Due to the rise of social media, consumers have an expectation that companies will not only respond to their needs, but become active participants in the global community. Armstrong's current situation could well become the social media case study to end all social media case studies. social media case study. livestrong.

Case Study 106

Case Study Press Release Mobile Study 106

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Tamar, I enjoyed reading this case study. In fact, the Roger Smith Hotel did it quite successfully. Hotels in NYC are costly. Exactly right.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. Good luck on this study. It is very interesting.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Your Facebook Fan page will have 0 fans.

Social Media 221

Social Media Marketing Digg Consultant 221

Webbiquity SMM

SEPTEMBER 30, 2010

Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. All of the above?

Policies 181

Policies Social Media Guidelines Plaxo 181

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Idaconcpts

OCTOBER 30, 2013

The latest study by GlobalWebIndex for the second quarter of 2013 indicates that Orkut has a little bit over 10% of global users of social media. Google Buzz was a social networking, microblogging and messaging tool developed and integrated into Gmail so that users could share links, photos, videos and messages.

Review 150

Review Google Social Media Tools 150

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tweet This! Share this on Facebook. Related posts brought to you by Yet Another Related Posts Plugin.

ROI 198

ROI Microblogging StumbleUpon Digg 198

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company. And much more.

Tools 208

Tools Twitter Tips Statistics 208

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it. How omnipresent is he?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Study those blogs to grasp the blog’s culture and why (or what criteria is used) to cover a specific product or service. Can you get me a job too?&# What does this mean?

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. It’s why Zappos is always the big Twitter brand awareness case study. I am a new starter – still learning and studying social media so any help would be great. Transparency. Thanks for posting.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 191

Statistics Research Social Media B2B 191

Buzz Marketing for Technology

JUNE 27, 2008

To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. One of the topics was microblogging, and Twitter was discussed. So, whats on the curriculum? Lesson # 5 Use Social Networks. Posted by: Sharon G. |

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Internet marketing is a vast field. Word travels.

Marketing 240

Marketing How To SEO Training 240

Buffer Social

MAY 18, 2017

However, when we studied Facebook post engagement a few years back we discovered that posts with 80 characters or less receive 66 percent higher engagement. Microblogging on Instagram allows you to elaborate a subject in more depth than a quick one or two line caption. Experiment with micro-blogging. Add hashtags.

Instagram 111

Instagram Twitter Facebook How To 111

Techipedia: Tamar Weinberg

JANUARY 23, 2008

If you’ve studied a social site like Digg long enough, you’d know that the users there are receptive to blogging but not necessarily blog monetization or paid-services. Repeated exposure builds recognition.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. At this point, people who have studied terrorism enough know it’s not out of a deep hatred of anyone; it comes from a lack of connectedness, a lack of communication, a lack of empathy, and a lack of understanding. As a company? Lacy : When you compare Web 1.0

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Webbiquity SMM

MARCH 3, 2015

The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Suzanne Delzio passes along results from four recent research studies indicating a bright future for Twitter. Image credit: Buffer. of Internet users will be on the platform.”

Tips 100

Tips Twitter How To Hashtag 100

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Writing helps along with my studies. I’d much rather pay homage to this promotional products company. How does a company take a chance that it’s blog voice (and in some cases it is the brand voice) might leave the company…and take that personality with them. I’m glad you found it indispensable.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Webbiquity SMM

FEBRUARY 4, 2015

It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves. He is very excited to contribute to Webbiquity.

Eventful 100

Eventful Social Media Microblogging How To 100

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Research 192

Research Social Media B2B Statistics 192

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Maki takes us through four elements and then goes through a case study. Mdias sociais.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Is your company on the list? Laura Callow tells you why. And they profit.

SEO 162

SEO Social Media Marketing Reputation 162