Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. This has implications for several functions within companies: Sales. In doing so, it determines whether your visitors are qualified leads or just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. evolve24 Acquired by Maritz Research in 2010. For a really entertaining angle, ask the same question, but focus on the people at each company this time.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

SEPTEMBER 11, 2011

“How dare a company try to put a number on influence!&# The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. When every company of consequence has a free and open API, data becomes a commodity. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Net-Savvy Executive

MARCH 15, 2011

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Since then, I've also argued for an expansive interpration of the listening metaphor.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Most natural links generally are linked to your website or company name.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). • Competitive analysis: How does your brand stack up to the competition? • How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Consumer/lifestyle marketing.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. With some of these pitches, I scratch my head.

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles.

Social Media 147

Social Media B2B Strategy Consultant 147

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. I would love to hear more about Radian6 and the evaluation once it is completed.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Take your top keywords (including your company name, product name, etc.)

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I am Jay Baer joined as always by my esteem-able co-host, the CEO of data driven social media management company Argyle Social , Mr. Eric Boggs.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Though I'd say it's not just restricted to PR.

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 60) Set up a company page for your organization.

Social Media 279

Social Media Klout YouTube Foursquare 279

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. Maybe that could be a new line of business for them. Eric: Yeah.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. There is a distinct bias amongst social and digital marketers to that effect. Let’s get to work.

Social Media 118

Social Media Adwords B2B Training 118

Waxing UnLyrical

NOVEMBER 1, 2010

The development of standardized evaluation and measurement techniques has been a topic of ongoing research, discussion and debate for years. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 258

Class Education Metrics Creative Commons 258

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Thanks of course to Jill’s company Argyle Social for being the presenting sponsor of Social Pros. Listen Now. The RSS feed is: [link]. Jill Carlson.

Radian6 118

Radian6 Social Media Statistics Company 118

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now, on to the results of my research.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? Use get_bookmarks() instead.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? Use get_bookmarks() instead.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Don’t get me wrong.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Radian6 – I originally started with a firm that I own here at Avaya. Great for small brands and the do it yourselfer social strategists.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275