Social Media Strategies Summit

APRIL 15, 2021

Maybe it is an ongoing process and an infinite loop. They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. In this section, you will learn the step-by-step process of how to create a brand community. Or, is it the other way around? Ready to get started?

Process 161

Process Communities Brands How To 161

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. With this structure, one person is assigned to oversee the company’s social media channels. Their title is usually Social Media Manager, Digital Manager, or Marketing Manager. Therefore, content production is one of the largest challenges.

Team 167

Team Social Media Social Media Management How To 167

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. Repeat and measure over time This is not a one-and-done exercise.

Data 142

Data Repository Team Process 142

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 91

Products Team Focus Group Collaboration 91

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172

Marketing ROI Small Business Yahoo 172

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

Products 72

Products Company Statistics Survey 72

The Realtime Report

DECEMBER 20, 2022

Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company. By listing your products on the Marketplace, you can take advantage of Amazon’s massive customer base and world-class marketing and distribution capabilities. Plus, you’ll completely control how customers pay for your product.

Software 91

Software Company Price Resources 91

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. Spontaneous manifestations about a company draw attention. Unlike the relationship with influencers, with advocates, there is an organic process. People usually look for positive reviews about a company and what it sells. Organic feedbacks are more reliable.

Company 130

Company Brands UGC Reputation 130

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Influencer Marketing Survey 106

SocMed Sean

DECEMBER 1, 2018

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for.

Blogger 266

Blogger Company Social Media Curata 266

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition.

B2B 62

B2B Strategy Marketing Case Study 62

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, over 80% of companies view engagement on the platform as their most important metric. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

LinkedIn 129

LinkedIn Products B2B Review 129

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Following up.

Company 124

Company B2B Loyalty Survey 124

The Realtime Report

JANUARY 27, 2020

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 190

Marketing Advertising Posterous Campaign 190

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. Let's dive in! ✨ 1.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 126

Discount Marketing How To B2B 126

The Realtime Report

JANUARY 26, 2020

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 179

Marketing Advertising Posterous Campaign 179

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 109

Team Hubspot Marketing SMS 109

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Once you’ve built up a strong brand, you’ll have lower recruiting costs, and you’ll be able to connect with more productive employees relative to your competitors. ?

Company 136

Company B2B Brands How To 136

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

B2B 118

B2B Strategy Marketing Social Media Management 118