Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. Set up no-obligation chat.

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Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Meet their deadlines. Know their beats. Don’t nag or plead. Contact me!

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News Policies Reputation Consultant 243

Sherrilynne Starkie

MAY 11, 2020

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following.

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Google Software Content Social Media 221

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

FEBRUARY 10, 2020

He said companies need to engage stakeholders over shareholders and anchor strategy in ethics. The Trust Barometer is based on a survey of 34,000 respondents in 28 markets, 1,150 respondents per market. Edelman Global CEO Richard Edelman said ths shows the potential for business to be the catalyst for change.

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Survey Compete Forums News 259

Sherrilynne Starkie

MAY 25, 2018

Luckily the Canadian Marketing Association (CMA) has published the Guide to the European Union (EU)’s General Data Protection Regulation (GDPR) and ePrivacy Regulation to provide support for compliance. Companies must include some form of privacy notice indicating how they use the personal data of their customers.

Privacy 239

Privacy Overview Data Process 239

Sherrilynne Starkie

DECEMBER 18, 2017

3D printing company, Makerbot, boosted sales leads by 30 per cent with industry-targeted lead ads. E-commerce company Mapiful.com, which allows customers to create personalized keepsake prints based on the places they love, increased Black Friday sales 3.5 times by using lookalike audiences to reach international markets.

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Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. But if you’re producing content for marketing you’ll want more than just great engagement. Add company information and branding in the title pages and then…hit publish. The key to digital content success is in providing the target audience with real value.

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eBook Template Templates Skills 262

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Meet their deadlines. Know their beats. Don’t nag or plead. Contact me!

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! 10+ Marketing Predictions for 2019 From Top Marketers. Marketing gurus Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner offer their predictions for 2019. B2B content marketers New Year’s resolutions for 2019. Today canceled.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

OCTOBER 25, 2018

Messenger is becoming an essential marketing and communications channel. Glad that this crucial marketing platform is working to restore its credibility and improve the user experience. Snap, the company behind the popular social media service, says it helped more than 400,000 users register to vote during a recent two-week period.

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News Research Facebook YouTube 225

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Top Five: Marketing Trends and Stats for 2018. Did you know that people spend 20 to 40 per cent more with companies who engage with them online? Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Jan 11, 2018.

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News Google Statistics Trends 262

Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Related articles.

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. The implications for democracy are clear.

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Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

MARCH 6, 2019

We helped a technology company develop and launch a ‘sonic logo’. But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search. It was so long ago that my memory fails me in recalling the client.

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Brands Sample Samples News 170

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. A good example is Jana, a company that makes users a partner in their own data. It’s a service that helps brands engage directly with people in emerging markets via mobile phones.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

NOVEMBER 8, 2018

This means new companies can start communicating with potential customers even before they open for business. Snap, the company behind Snapchat, is bringing a new camera to the desktop. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

DECEMBER 22, 2013

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Marketing integration. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Paid vs. earned content. Canadians rule!

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Trends Survey Study Metrics 276

Sherrilynne Starkie

FEBRUARY 10, 2013

In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. hmvXFactor” (sic). hmvXFactorFiring” (sic).

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Only three per cent of chief marketing officers have SEO strategies optimized for voice-enabled search , though 75 per cent say they plan to do so. Follow List. Embed List. Google shelves Adwords. Jun 27, 2018.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t.

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Influencer Campaign Report CPM 199

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. 3 Social Media Marketing Bloopers [And What We Should Learn From Them] | RYP Marketing.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

DECEMBER 7, 2013

And by ‘someone’ I mean it was the Hudson’s Bay Company. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Content marketing: feeling ripped off? Featured Headline Marketing' That’s when I noticed that someone was following me. Related articles.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

NOVEMBER 24, 2013

world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Top Canadian corporate CSR initiatives (according to MacLeans.ca ): Canadian Tire’s approach to sustainability goes beyond being a ‘green initiative’— it’s embedded into how the company operates. *.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Content marketing is king. Marketing to Boomers on Mobile? It’s a vast group of more than 14.5

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

APRIL 9, 2012

The company does not participate in the collection of the debt, nor does it take a percentage of any monies the Claimant recovers. The company generates revenue selling advertising, leads, and premium services offered to the debtors. Social Media Marketing: The basics every business needs to know (morethanleads.wordpress.com).

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

APRIL 3, 2019

“On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. LinkedIn brings lookalike audiences to B2B marketing. Photo by Jolanda Flubacher.

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LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

MARCH 9, 2018

Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. What are you doing with video in your marketing programs? Is your company women led? And video is now 80 per cent of the Internet content use. Mar 09, 2018.

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Google API Microsoft LinkedIn 123

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Not so much. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Google to tell us the good news for once.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

APRIL 3, 2015

For content marketers it’s difficult to measure the impact a video might have. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Facebook Tips for the Social Media Marketing Strategy. Featured Headline advertising Facebook Marketing video'

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Video Content Facebook Study 150

Sherrilynne Starkie

OCTOBER 21, 2013

Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. Content marketing: feeling ripped off? Featured Headline Social Media advertising Content marketing digiital endorsement ads Google' Ever consider a career in advertising?

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 30, 2012

All the profiles included are actually real people, not brands or companies. as a Marketing tool. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. Related articles.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. I always push back on this.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” How is your company prepared to act?”. Trust — Do I trust you?

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Retail Buy Consultant Reputation 187