Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 91

Buy Curation Statistics Survey 91

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty.

Influencer 102

Influencer Marketing Collaboration ROI 102

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Is brand advocacy right for you?

Brands 125

Brands ROI UGC Authentication 125

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. You need to establish the value equation for your company or client and provide results that meet that framework. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? However, getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting.

ROI 48

ROI Loyalty Embedding Metrics 48

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Check out Sprout’s Partnership Program as an example.

Discount 123

Discount Marketing How To B2B 123

agora pulse

DECEMBER 11, 2020

A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%.

Campaign 150

Campaign Social Media UGC Marketing 150

Socialmedia.biz

MARCH 17, 2021

For example, a client calling the company after visiting the website can get fed up due to long waiting times or unclear call quality. The marketing team should carefully analyze the rate of interest or ROI from every marketing endeavor and realign it to generate maximum profit regularly. . Low client conversion rate .

Discount 102

Discount Price Loyalty Buy 102

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. Sample Content: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

B2B 114

B2B Influencer Brands Marketing 114

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. In today’s economic environment, this strategy is more critical than ever.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

AUGUST 4, 2023

It should come as no surprise that getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting. That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty.

ROI 62

ROI Real Estate Team Social Media 62

Webbiquity SMM

APRIL 29, 2013

60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”). Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

Report 185

Report Hubspot Marketing ROI 185

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. In today’s economic environment, this strategy is more critical than ever.

B2B 62

B2B Campaign Statistics Data 62

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI.

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Template 167

Template Templates Trends Content 167

Oktopost

MARCH 15, 2021

You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. B2B companies generally have smaller followings than big B2C brands, but this can offer some advantages. However, they’re not looking to watch digital commercials passively.

B2B 136

B2B Social Media Strategy LinkedIn 136

Likeable

OCTOBER 1, 2018

In 2009, Beth decided that GE needed to build a “content factory,” tapping Linda Boff to lead a “scrappy team of digital innovators” and carving out 15 percent of the advertising budget to attack the challenge of digitizing the company’s marketing with greater creativity. Build a content factory. One of the earliest examples?

Social Media 87

Social Media Brands Film Loyalty 87

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. This helps determine the ROI of customer-centric engagement and service. Recently, our social team talked about using social media for the customer journey in the auto industry. What is customer journey mapping?

Examples 100

Examples Template Templates How To 100

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Awareness or loyalty? We often forget that ROI is not just about return, it’s about investment as well. How many people do you have working on your social media team?

Social Media 120

Social Media NGO ROI Research 120

Waxing UnLyrical

AUGUST 10, 2016

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. Visual content builds trust & loyalty. For food and beverage companies, people will likely want to see what they’re consuming before they buy. So how do you attribute ROI to your efforts?

Content 100

Content UGC Loyalty Hotels 100

Pixlee

JULY 28, 2021

Along with UGC being 35% more memorable than other media, and 50% more trusted by consumers, there are a variety of stats that back up its powers in boosting ecommerce and customer loyalty. Knowing what each campaign’s ROI is and tracking how it affects your income and profits is a crucial step in decision-making. .

UGC 98

UGC Brands Content Authentication 98

Pixlee

MARCH 25, 2020

Collecting more content – See our guide (Pixlee login required) for collecting content from various sources, ranging from Instagram stories to photos sent to your customer support team, and everything in between. Companies are shifting to be less brand-out and more community-in. Measuring influencer ROI. Contests and campaigns.

UGC 68

UGC ROI Cost Communities 68

The Realtime Report

MARCH 27, 2017

Whether you’re running a startup or a more established company, it’s never too early or late to begin investing in your staff members. As a business owner, it’s also important to be a good leader; somebody who helps their team to succeed in a positive manner. Invest Your Time. Improve Yourself.

Startup 70

Startup Training Loyalty ROI 70

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Sentiment analysis refers to analyzing brand mentions and other relevant data to understand what your audience truly thinks about your company and its products or services. This will result in great exposure for your brand.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JULY 6, 2022

Organic posts help to build your awareness, follower loyalty, and brand personality. Catering to a niche audience inspires loyalty. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go. As a bonus, chatbots can free up your customer service team.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t.

Strategy 127

Strategy Brands Hubspot Survey 127

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign.

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

APRIL 4, 2019

One approach that many companies are finding effective is employee advocacy —letting your employees, through their own unique voices and perspectives, promote the company on social media. An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport.

Campaign 96

Campaign Training Social Media Applications 96