Techipedia: Tamar Weinberg

OCTOBER 7, 2010

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. You have probably heard that patience is a virtue.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. Also, if you want to find a new website – for shopping or to play video games – a traditional search engine is the way to go. I wanted to find out why.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Bill Hartzer

APRIL 13, 2012

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition.

SEO 98

SEO Construction Social Bookmarking System 98

Social Media Network Marketing

JUNE 13, 2010

We understand that there's a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others.

Reputation 50

Reputation Xanga Microblogging Technorati 50

Proactive Report

OCTOBER 25, 2011

What would have taken a crew of at least 3 to 4 to do lighting and sound equipment, as well as post-production and editing can now be done on a smart phone and a laptop. You have to find corroborating evidence, interview people involved, vet your sources, confirm information before sharing it, analyze what happened and provide context.

Journal 99

Journal News Digg Sports 99

Social Media Network Marketing

JULY 17, 2009

Social sharing sites. From written reviews to rich media, users share information of all forms on social sharing sites. These are three popular examples of social sharing sites. Today's other popular social networking sites include LinkedIn and MySpace. Social news sites. Social bookmarking sites.

Delicious 50

Delicious Social Bookmarking Vimeo Instant Messaging 50

Techipedia: Tamar Weinberg

JULY 15, 2009

What if someone can’t stop singing praises about the product she just bought? If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. Social media is great by the way.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Why not ask your customers to try their hand at video production for you? Informational Give a man a fish, feed him for a day. Most people do. Am I missing any?

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Buffer Social

JUNE 16, 2016

Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

Social Media 40

Social Media Social Media Management Project Marketing 40

Razor Social

MARCH 30, 2016

People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it. They could be saying something positive or negative about your company. Real-time Insights. You may want to track and respond. Share of Voice.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

My opinion has not changed much since I wrote about Twitter’s ability to market products in March. Oh, and if you’re interested in other types of breaking news, I also follow WordPress to know when latest updates come out. A marketing firm might want to sell a product. I still follow Woot.com. Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. Making a payment for that should really not be so difficult.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Network Marketing

AUGUST 19, 2010

We need to understand that theres a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Reply Mrunal March 5, 2010 at 1:27 am Its so true, be social, be real and dont try to sell. Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Ideas and good products spread faster. Yes, it’s all to do with social media.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Reply Airport Cars London February 10, 2010 at 2:53 pm Really this is great post and Thanks Tamar for sharing this informative post.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

All in all, media snacking has opened the floodgates of information, but fortunately, at the end of the day, we’re in control of what we want to read and how we’re going to digest the information. H.O.E.S.) | Nick Huhn - Creative Versatilist December 12, 2007 at 8:58 pm Love of learning or information buzz?

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MAY 9, 2008

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. In fact, most of them had already left.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) But we connect on Facebook, which he uses as another channel via which he disseminates information. Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. This is basic News Feed Optimization. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. When searching for your company’s missing piece, an informed decision is the best decision. Here’s what to outline to set your company up for social success: 1. Your goals.

Organization 78

Organization Social Media Tools Hubspot 78

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

JULY 15, 2010

Long, Unbroken Chunks of Text People read blogs and other web content to get information. As my company builds out our first blog- there are great tips in here, thank you. Eye candy is almost a requirement, especially in this world that we call social media. Tamar is also the author of The New Community Rules (July 2009).

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

JANUARY 5, 2010

5 People Who Broke the Rules of Social Media and Succeeded (Mashable): Real success stories and the experiences learned is the subject of this article. Which Social Media Channels Should You Be Using? The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Kirtsy and Other Niche Social Networks.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. b) I have more personal information contained on FB than ‘just my resume’ so I therefore want to keep those links, pics, thoughts, videos, etc. Tamar is also the author of The New Community Rules (July 2009).

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. Others aren’t. No, it’s still not a clear picture.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Gather their usernames or contact information. Offer them free products, samples, or gifts.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Tweet Spinner uses case insensitive search but requires that you fill out detailed information for best results. It’s especially difficult to build up a strong following.

Applications 179

Applications Review Statistics URL 179

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. The tools help analyze social media posts, chat messages, and emails.

Sentiment 59

Sentiment Analysis Tools Price 59

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101

Sites Social Media Digg Blogosphere 101