Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

OCTOBER 15, 2018

It includes other influencers such as members of the public who have large or loyal social media followings. Today Owned Media includes digital content, and the central hub is usually the company website. Adding other influencers will broaden this. Company employees as ambassadors for example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for. However, blogging is growing more popular than ever before.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company.

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

OCTOBER 21, 2013

Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. Having online friends influencing the ads that a user is served provides context and relevancy and therefore the ads are more meaningful. Ever consider a career in advertising?

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MAY 23, 2018

Klout, once known as the arbiter of social media influence is shutting down. The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

NOVEMBER 4, 2012

Lessons learned about online grassroots movements: These groups have real influence. It’s not just noise; Canadians were able to influence government policy. People will increasingly seek to influence policy, companies and communities. This was unprecedented. Movements tend to be distributed.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 8, 2015

Finding and building relationships with key influencers is the key to the ROI of content marketing. Twitter for companies. These connections are a big part of driving online awareness and brand preference which leads to website traffic and sales. A version of this article was originally published on Thornleyfallis.com.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JUNE 21, 2018

This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. They explained that six factors that influence ranking and took questions about Instagram myths and future plans. New social media influencer tool from Cision.

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. But it usually takes about three months’ effort to start seeing your company mentioned in the news media.

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News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MAY 16, 2018

Influencer marketing data as bonus. Five Great Influencer Marketing Studies. New influencer marketing studies provide fresh insight into trends and best practices. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. Follow List. Embed List. Instagram introduces the Emoji Slider.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

NOVEMBER 15, 2018

Facebook is open its doors to French regulators to review how the company monitors racist, sexist or hateful content. Now just one tap on a Pin in the following tab will take users directly to a website for more information from the creators, driving traffic to influencers, publishers and brands. Watch this space for a future review.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

JULY 3, 2018

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set.

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Policies Project Metrics Sentiment 231

Sherrilynne Starkie

FEBRUARY 1, 2014

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. Online influencers now take centre stage. The government takes its lead from Coke, probably the world’s most recognized brand.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

DECEMBER 4, 2009

The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox , the Isle of Man printing and stationery company, was issued this week. A few years ago a Manchester company, The British Amulet, group made 2,500 people redundant by text message. This story is my editorial contribution. Preparing the team.

News 170

News Instant Messaging SMS Reputation 170

Sherrilynne Starkie

AUGUST 1, 2018

Influencer marketing comes to Snapchat. The company says the feature is rolling out ‘soon’ The post Social media top five: What does Facebook’s stock market dip mean? Think Facebook Live, but use pre-selected videos instead. It lets Group hosts share video streams within the group.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

AUGUST 28, 2018

Almost three-quarters of users admit their purchasing decisions are influenced by what they see on this channel. Brands are spending billions on influencer marketing. Seventy per cent of top brands have a budget dedicated to influencer marketing. Contact me to put it to work for your company.

Instagram 247

Instagram Influencer Cost YouTube 247

Sherrilynne Starkie

SEPTEMBER 12, 2018

Short-term profits become less important as companies adopt long-range planning to maintain steady growth. A handful of companies, such as Facebook and Google, dominate global markets. They expand their ranges of influence by buying competitors and branching into new realms such as the driverless vehicle.) . No change here.

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Hotels Communities Industry Social Media 342