Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. An interesting case study of influence apparently not working. Questioning online influence.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Research from 5WPR found that 83% of Millennials believe it’s essential for the companies they buy from to share their beliefs and values. Image source.

Examples 177

Examples Brands Avatar Authentication 177

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

The Realtime Report

JANUARY 14, 2020

companies plan to use digital content marketing strategy to promote their business; Hubspot claims that content creation remains the top marketing priority for 55% of companies; CMI and Marketing Profs say that B2C companies continue increasing their investments in producing content, especially audio-visual and written content.

Diagrams 91

Diagrams Content Analysis Hubspot 91

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. It is upon you to study more to stay on top of things. In the SaaS sector, there is a framework called T2D3.

Startup 105

Startup Discount Price Survey 105

Convince & Convert

APRIL 11, 2016

Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of fan movement studies during the Final Four tournaments in Houston. The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave.

Conversation 60

Conversation Hubspot Hashtag Sports 60

Sprout Social

AUGUST 19, 2020

According to a Facebook-commissioned study , 61% of U.S Combined with the addition of a “Send Message” button for easier communication, the airline company was able to see a 5-point higher average Net Promoter Score on Messenger than its initial goal. The previously-cited Facebook study also found that 75% of U.S With over 1.3

Facebook 143

Facebook How To Airlines Survey 143

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022. Case studies. Social listening. Share a distinct point of view.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. In addition, more than 54 percent of users prefer video content from organizations and brands they endorse, according to a study from Hubspot. YouTube is a hub for video content. Diversification of Market.

YouTube 100

YouTube Brands Hubspot Overview 100

Later

MAY 26, 2021

In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. But, company profiles support both video and image posts. With Later, you can plan and schedule LinkedIn posts alongside all your other social media channels.

LinkedIn 67

LinkedIn Publishing How To Notification 67

Waxing UnLyrical

MAY 13, 2019

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. If you’re on Instagram, you could also search for #greenfood: This way you can discover that Green Food Cafe is in Ukraine just like you, and you can study them and size them up, perhaps pay them a visit and learn how they run, firsthand.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. In the Marketing industry this would be: Hubspot, Content Marketing Institute, Moz. There are companies that run annual surveys in every industry. I love it because of its simplicity.

Case Study 40

Case Study Study Curation Survey 40

Socialmedia.biz

MARCH 30, 2019

According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. With an average of 1.47 Content published between Monday and Wednesday recorded a 3.5% below average engagement rate.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Social Media Strategies Summit

OCTOBER 24, 2018

Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool. Social media is becoming a bigger piece of companies’ marketing mix. Hubspot Ad Spend Calculator.

Social Media 113

Social Media Strategy Guidelines Template 113

Rebekah Radice

JULY 15, 2019

And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. With so many companies online, it can be difficult to differentiate yourself and get noticed. Show some fun moments of company life – parties, birthdays, etc.

Types 119

Types Video Content Case Study 119

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 159

Data Vimeo Badge Hubspot 159

Audiense

JULY 16, 2018

. “Both text-based and voice-based chatbots have had an incredible year of innovation and adoption, and I’m sure that this is just a prelude to a spectacular 12-24 months,” says Scott Brinker , author of the study. The evolution of the company/software map from Martech over the last seven years. LiveAgent Helpdesk.

Brands 101

Brands Startup Influencer Hubspot 101

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company.

Social Media 193

Social Media Sysomos Case Study B2B 193

Unmetric

AUGUST 28, 2019

HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience. In addition to that, you can also schedule your tweets in advance and stay more efficient in optimizing your Twitter strategy.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Writtent Blog

FEBRUARY 12, 2014

76% of B2B marketers blog, and 73% publish case studies. Source: HubSpot ). Customers who receive email newsletters spend 82% more when they buy from the company. 72% of large organizations, and 33% of small companies, outsource their content creation. Source: HubSpot ). Source: HubSpot ). (Source: CMI ) .

Content 110

Content B2B Hubspot Marketing 110

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. Complete all the fields with accurate company details.

B2B 130

B2B LinkedIn Strategy Brands 130

Writtent Blog

APRIL 16, 2014

Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. Many of us have also noticed that big-name blogs, from HubSpot to Jeff Bullas blog at least once daily.

Data 88

Data Hubspot Case Study Metrics 88

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Image Credit: HubSpot/PoweredbySearch. Dominate Your Niche.

Small Business 100

Small Business B2B Strategy Content 100

Sprout Social

MAY 5, 2021

Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. How-to videos.

Data 117

Data Marketing How To Collaboration 117

Writtent Blog

JUNE 29, 2016

Example: Write “This case study shows that…” instead of “This case study definitely shows that…”. Source: Hubspot. Source: Hubspot. 63% of consumers need to hear company claims 3–5X before they actually believe it. HubSpot Click To Tweet. Source: HubSpot. Source: HubSpot.

Examples 97

Examples Tips Content Hubspot 97

Convince & Convert

FEBRUARY 17, 2013

Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. There are only two ways for companies to break through in an environment that is unprecedented in its competitiveness and cacophony. It’s not about social media, it’s about marketing.

Strategy 152

Strategy Marketing Hubspot Case Study 152

Sprout Social

APRIL 6, 2023

According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. How to create a content calendar in 3 steps Creating a content calendar will vary according to the goals and content needs of your company. We’ll walk you through each step, so you can get started.

Content 82

Content Collaboration Project Template 82

Social Media Marketing

JUNE 5, 2013

billion to acquire ExactTarget , the cloud marketing company known primarily for its email marketing prowess. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. Hubspot has the answer. Industry Salesforce.com will spend $2.5

Social Media 140

Social Media Foursquare Journal Flipboard 140