Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Team 110

Team Hubspot Marketing SMS 110

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters.

Tools 62

Tools B2B Hubspot Analytics 62

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Think Beyond Social Media. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

Firebelly

FEBRUARY 14, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. By Nick O’Neill This evening Facebook has rolled out a number of significant upgrades to the company’s self-serve advertising system which will benefit those marketing their Facebook Pages as well as advertisers in general.

Social Media 181

Social Media Hubspot Statistics ROI 181

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. • Inbound marketers plan to hire an average of 9.3

Report 185

Report Hubspot Marketing ROI 185

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 126

Campaign Social Media Marketing Metrics 126

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Socialmedia.biz

SEPTEMBER 11, 2018

billion users on social media across the globe and the number is expected to reach 3 billion by 2021. As an effective medium for capturing and nurturing highly-relevant leads, social media should most definitely be part of your overall marketing strategy. According to Statista , there are almost 2.4

Social Media 93

Social Media ROI Influencer Campaign 93

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Generally speaking, most trade shows will have their own hashtag, which can be used by exhibiting companies.

Platform 152

Platform Engagement Hashtag Eventful 152

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. Conflicting messaging also disrupts your customer experience. Little wonder why 40-70%+ of qualified leads are still not ready to buy.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events.

Content 82

Content Collaboration Project Template 82

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile CEO John Legere is incredibly active on social media.

Campaign 149

Campaign Marketing B2B Conference 149

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM: What Is It? With Social CRM, businesses get more detailed insights into customer sentiments and behavior.

Social CRM 96

Social CRM B2B How To Patterns 96

Writtent Blog

OCTOBER 7, 2013

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x

Hubspot 86

Hubspot B2B Small Business Company 86

Writtent Blog

JANUARY 27, 2014

If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” It’s an outstanding resource for marketers at companies of all sizes! This is my go-to place for advice on how to maximize your ROI, build and sell new products. Social Media. Social Media Examiner.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Writtent Blog

FEBRUARY 12, 2014

82% of marketers who blog see positive ROI for their inbound marketing. The most common content marketing tactic is social media, used by 87% of marketers. Source: HubSpot ). The average B2B marketer engages in content promotion on 6 social media platforms. Source: HubSpot ). Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Convince & Convert

JULY 21, 2011

Mike Stelzner knows a little something about building a successful company from thin air. He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). Planting Customer Crops. Not today, but eventually.

Content 150

Content Google Hubspot ROI 150

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

agora pulse

FEBRUARY 5, 2018

. “You’ll see less public content like posts from businesses, brands, and media” This change may mean people spend less time on Facebook. This video from Facebook sums it up quite well: The Social Media World Responds. That is, to see solid ROI on Facebook, businesses must invest in ads.

Facebook 136

Facebook News Feed Feedly 136

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI. Companies who blog receive 97% more links to their website.

Small Business 60

Small Business Hubspot Proposal SEO 60

ProBlogger

JANUARY 19, 2012

Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media.

Social Media 42

Social Media Hubspot Advertising Applications 42