Trending Sources

Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Now Hubspot is changing that. Landing pages. Smart forms.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.” Inbound marketers plan to hire an average of 9.3

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Spin Sucks

My guess is many people or companies say, “Let’s start a blog!” USA Today  reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of  Fortune  500 companies maintained a blog in 2011, flat from a year ago after rising for several years. Hubspot recently took a look at how blogging affects leads.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number. But for many others it’s in the single digits.

Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question.

The Four Skills Digital Marketers Need Today

Spin Sucks

Digital Marketers Need SEO Skills Ranked number five on the LinkedIn 25 Hottest Skills that Got People Hired in 2014 list , search engine optimization (SEO) was also cited as a required skill for 14 percent of the companies I looked at. You’ll demonstrate your value to the rest of the company and set yourself up with the data needed to track the success of future campaigns.

Skills 132

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. Fresh content. Flexibility.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. Companies that blog have 97% more inbound links.” HubSpot). Improve your ranking.

Disruption Of Disrupted

Twist Image

It is a book about unicorns, dragons and company's that are worth billions of dollars with tons of revenue (but not enough profit). It is a book about a company that I know and respect ( HubSpot ). The read was all-the-more interesting, because I've known about HubSpot, since the company's inception. I've spoken for many years at HubSpot's Inbound event.

6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

Take a look at this study Dan Zarrella from HubSpot posted: Even though this study was geared toward Twitter, the base message is the same for Facebook: Good fans will share your post if you ask them to. Instead, try to find the people who love your company’s content and would be more than happy to share it–think a lower head count, but enjoyable and intimate celebration.

Cost 50

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. Consider these statistics: 86% of B2B companies are using social media, compared to 82% of B2C companies. Maybe, maybe not.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Let Your Experts Free According to Sheena, one of the goals for Behind the Seeds is to develop a ‘human’ image for the company and to establish Canterra as a voice or authority on seed in the market. Another great example is HubSpot. team of people. They have to execute.

Team 47

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently.

Five Step Process for Using the Social Web

Spin Sucks

You can set up alerts for your name, the company name, your competition, and the industry…at the very least. It returns demographics, title, company, all of the social platforms the person uses, and their  Klout  score. So now you have Google alerts that show (for sake of this blog post) there is a lot of chatter about your company, brand, competition, or industry on Twitter.

Is Announcing a Termination the New Business Trend?

Spin Sucks

HubSpot Breaks the HR Rules. This is the exact, same reaction I had when I read, “ HubSpot Appoints Kipp Bodnar as Chief Marketing Officer ,” a news release that was distributed through PRNewswire. The Company announced that Joe Chernov , Vice President of Content, resigned before the Company could determine whether to terminate him for similar violations. 

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town).

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Ryan Singel takes a close look at how Google may use +1 data in search result rankings, and shares some interesting observations: “Google would love to get at its (Facebook’s) data — the way that Bing is already — but the two companies go together like toothpaste and orange juice. Image credit: SEOmoz. ”).

Google 124

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

And another  recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.&#. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.

ROI 65

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The data showed that companies that generated more content generated more sales leads. The most successful B2B companies are integrating social with traditional media. These are all important ways B2B companies are using content to generate leads and grow their business. New research shows more content means more sales leads. Businesses with over 400 indexed pages generated the most traffic and leads.

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C.

Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing

Conversionation

For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsWeb analytics offers enormous possibilities for those able to take all out of it. However, if you want to go a step further and know the efficiency, [.].

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Inbound Marketing versus Outbound Marketing: a Pointless Debate

Conversionation

Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketingSince several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Outbound marketing is basically [.].

SEO 52

Just Say "No" To Content

Twist Image

This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. That's a lot of people, representing a lot of companies. hubspot. hubspot inbound. Learn how to say "no" when it comes to your content. We live in a  "content is everywhere" world. and, I am grateful to have attended and presented at both). Content Marketing World had over 3500 people, and Inbound cranked past 15,000 attendees. and that's a whole lot of brands and individuals pumping out the content. brand.

The Role of Social Media in Lead Generation [presentation]

Mindjumpers

Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. For example, it states that companies combining a blog with social media have 79% more Twitter followers, which is something that really confirms how important running a business blog can be. Social media is one peace of the puzzle. Create value for them.

Tips 57

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Failing to LISTEN. You can’t have a conversation without listening.

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.

Twist Image

Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. Last year, I had the pleasure of interviewing Peretti in a very intimate setting, for a select handful of marketing leaders. A few weeks ago, he took to the big stage at HubSpot 's Inbound event in Boston to share his story. hubspot. media company. mirum.

Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

To get familiar with the company. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Global biosciences company Life Technologies operates in a business category not typically known for its cutting edge use of YouTube, nor its embrace of new marketing principles. Image from BigStock.com. To learn more. To create bonds.

B2B 36

The 6-Step Path to Creating Inherently Useful Marketing

Convince & Convert

It’s marketing customers actually want, instead of marketing that companies think they need. Since then, companies of all sizes and shapes and descriptions are embracing Youtility as the way to break through in today’s hyper-competitive environment where every cute puppy video and new meme jostles for attention with company messages. From: HubSpot Marketing Software.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. blogger raises a question about your company’s financial outlook. If there is any significant volume of social media commentary about your product, service or company, look for a social media monitoring tool that provides workflow tools that make it quick and easy to notify and direct the right person to take action on each new mention. But how do you choose one? Range of coverage. Frequency of alerts.

Tools 61

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? Ways to Not Get ReTweeted by HubSpot Blog. And that leads to questions, like: What are the best ways to attract more (relevant) followers? by Ask Aaron Lee.

Tools 65

The Rise of Dynamic Content

Geoff Livingston

Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. According to Hubspot , dynamic content can evolve over time or based on what information a company has stored about the individual viewers’ preferences and interests.

Data 20

10 Tips to Become a More Successful PR Pro

Spin Sucks

Take an online certification like HubSpot’s Inbound Marketing Certification. Start your own blog or write for your company’s blog. Tags: Communication Forsythe Technology HARO HubSpot IABC Jeremy Porter Journalist Tweets Knowledge Enthusiast Matthew Royse MediaOnTwitter Muck Rack NewsBasis pitch PR PR Daily PRSA Ragan Social Media Club tips Twitter chats Guest post by Matthew Royse , author of Knowledge Enthusiast. In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro.

Email Marketing: The Customer-Centric Culture Failure

Conversionation

It shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email ranks second after SEO, when it concerns reported ROI and this [.]. Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentationEarlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report.

ROI 28

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. Image credit: The Far Side. Reach out.

How #EveryMoveCounts Dominated NCAA Final Four Conversation

Convince & Convert

The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. Former  Forbes / Newsweek  reporter and “Silicon Valley” writer Dan Lyons published a new book this week, in which he unleashed his experience in the tech industry after a brief stint at HubSpot. Rls: https://t.co/YKh7VtrNkv