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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259
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How companies use video content on social media

Visually SM

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. The same report stated that promoted tweets with videos can save more than 50% on the cost-per-engagement investment. On Youtube, the increase has been 99% in the same period.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM.

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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277
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4 Reasons Your Company Needs a Social CEO

Oktopost

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company. Absolutely.

Company 124
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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

” Some have reported having all brand content — other than ads — removed from their main feed. .” ” Some have reported having all brand content — other than ads — removed from their main feed. If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed.

Feed 167
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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. #Facebook News Feed Changes. Don't Panic. My clients, friends and colleagues have been asking me what this all means as Zuck’s message is always slightly cryptic and one has to read between the lines. more below…]. #6

Feed 145