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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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CCPA Quick Facts for Marketing

Oktopost

The CCPA is the most recent piece of legislation in the US specific to companies with annual gross revenues over $25 million, who annually handle personal information. The point of the CCPA is for consumers to be in control of what information companies store and sell about them.

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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

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How to Track LinkedIn Hashtag Analytics for Better Reach

Hootsuite

LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. Analyzing them first only takes a few seconds and can give you an idea of how your post will perform before publishing it. Ready to streamline your social media marketing?

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Video Marketing for Business in 2021

Oktopost

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Why Video Marketing. Video Marketing Tips & Trends for 2021.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The results, first published on SparkToro, are pretty surprising. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. 1 Social Media Tool Create.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Try using prompts like: Create a three-month social media strategy for an organic snack company.