Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Tim Kassouf the Director of Marketing at G.1440 Tim Kassouf the Director of Marketing at G.1440 Tweet This!

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Share this on Facebook. Share it on StumbleUpon.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Bill Hartzer

MARCH 15, 2011

A company that sells guitar-lesson DVDs online has settled with the Federal Trade Commission for a whopping $250,000 over charges that the company “deceptively advertised its products through online affiliate marketers who falsely posed as ordinary consumers or independent reviewers&#. Share it on StumbleUpon.

Review 156

Review Company Guidelines Affiliate marketing 156

The Realtime Report

AUGUST 17, 2012

Facebook: 955 million active users. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Facebook followed with 19%, Twitter with 16%.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Jason Yormark

JANUARY 6, 2011

communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. interested in learning more about S360, you can visit our company. Share this on Facebook. Share it on StumbleUpon. 9 Great Social Media, Digital Marketing & Productivity Tools.

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t. Do you thing Facebook etiquette is a lost art or a lost cause?

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. The problem is, most B2B companies don’t have a strong why.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Mackey, Jr.

Study 155

Study Health Care Facebook Digg 155

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

yMarketingMatters

SEPTEMBER 20, 2012

The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. Then there is your company blog; it is seemingly a fulltime job. This landscape may change in the coming year. But that doesn’t really matter.

Social Media 279

Social Media Delicious StumbleUpon Digg 279

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share this on Facebook. Share it on StumbleUpon. A recent Cone Inc.’s Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing 217

Marketing Adwords Mobile Social Graph 217

The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. growth in India.

Facebook 167

Facebook Web 2.0 Startup Press Release 167

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Idaconcpts

DECEMBER 27, 2010

The Palo Alto-based social networking giant is a privately held company, and its shares are not listed on the NASDAQ or the New York Stock Exchange alongside Google, Microsoft, Sun Microsystems, or any of the other publicly traded Silicon Valley behemoths – at least for now. Unsurprisingly.

Facebook 174

Facebook Technorati StumbleUpon Digg 174

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Share this on Facebook.

B2B 187

B2B Content Marketing StumbleUpon 187

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

The Marketing Blog

AUGUST 12, 2010

47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] We have tried to cover some interesting insights via the presentation. We would be glad to help.

Alltop 127

Alltop Web 2.0 Facebook Startup 127

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. being made about your company, brand, product or service generally positive, negative or neutral? Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Share this on Facebook. Share it on StumbleUpon. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way. Share this on Facebook. Share it on StumbleUpon.

B2B 206

B2B Social Media Marketing Sample 206

Saying It Social

APRIL 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! Have a local radio spot? There are a few stipulations.

SMS 192

SMS Facebook URL StumbleUpon 192

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Saying It Social

JULY 30, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites!

Feed Reader 128

Feed Reader scribd How To Facebook 128

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Using social media enables your company to reach a huge number of potential customers.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over.

Review 152

Review Social Media Marketing Handbook 152

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Outreach to companies mentioned in the post.

Syndication 95

Syndication Content Marketing Alltop 95

The Marketing Blog

FEBRUARY 6, 2010

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

Saying It Social

FEBRUARY 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? Therefore you should spend the majority of your marketing time on organic SEO methods that will keep working long after you do; and the minority on tweaking your paid methods.

Organization 132

Organization Marketing StumbleUpon Digg 132

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182

URL Facebook How To StumbleUpon 182