BeingOptimist

DECEMBER 15, 2022

While it’s true that some companies benefited more than others during the pandemic, the lasting impacts shouldn’t be ignored or underestimated. If you have a product, then webinars open the door for expansion into regions and countries that could desperately need a product like yours on the marketplace. Get the balance right.

Eventful 52

Eventful Conference Hosting Course 52

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Hosting 162

Hosting URL Newsletter Analytics 162

Convince & Convert

JULY 21, 2017

Next week, I’m cooking up three different webinars chock-full of surefire ways—from breathing new life into your social strategy to leveraging data and analytics—to engage your customers (and prospective customers) in order to boost your bottom line. This high-action, fast-paced webinar is the solution. Three webinars.

Engagement 111

Engagement Case Study Buy Strategy 111

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

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Company B2B Brands How To 136

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% of its marketing budget for events. According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6%

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B2B Eventful Marketing Conference 118

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Consider External Thought Leaders as Speakers vs. Internal Company Experts. You can review the full post here.

Engagement 60

Engagement Case Study Tips Discount 60

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast. Sign up for it, or view the schedule of upcoming webinars here.

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Michelle Wine Estates, and so many other superstars).

Eventful 84

Eventful B2B Team Organization 84

Convince & Convert

JULY 21, 2017

Next week, I’m cooking up three different webinars chock-full of surefire ways—from breathing new life into your social strategy to leveraging data and analytics—to engage your customers (and prospective customers) in order to boost your bottom line. This high-action, fast-paced webinar is the solution. Three webinars.

Engagement 73

Engagement Case Study Consultant Buy 73

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

Hosting 84

Hosting Eventful Class Instagram 84

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. For example, a key driver of success for Amazon’s advertising strategy is its Amazon Prime Day online activities and in-person events, which are heavily promoted on social channels.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Sprout Social

JULY 19, 2023

According to the Wistia 2023 State of Video Report , 42% of companies said increasing conversions in the sales cycle is a key indicator of video success. For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter.

Conversation 90

Conversation Video Tips Embedding 90

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Now, Amazon has pushed back the date of its Prime event three different times due to the pandemic. Now, Amazon has pushed back the date of its Prime event three different times due to the pandemic.

Retail 177

Retail Upcoming Buy Social Media 177

Pam Moore

APRIL 11, 2018

I'm hosting a live webinar training that will help you have a never ending supply of content ideas even for the most unsexy and boring industries! Register for Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Register for the webinar now! . Time: 2:00 pm et. Non-profits.

Industry 152

Industry Real Estate Insurance Content 152

Pam Moore

JULY 9, 2018

I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 15 Golden Rules for Content Marketing Webinar . For this reason I created a short, easy to digest, on-demand training webinar to help you understand (or remind you) of the 15 Golden Rules to Content Marketing that works.

Content 163

Content Training Marketing Industry 163

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

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Company Wiki Case Study Press Release 142

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Direct Marketing Observations

JUNE 21, 2010

Presented by MyVenturePad and SAP, this live interactive webinar will explain how small and mid-sized businesses can quickly and easily get started on Twitter, as well as advanced tips and techniques for using Twitter to grow your business. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Convince & Convert

JULY 24, 2011

Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. All companies will benefit from Facebook Success Summit. All companies will benefit from Facebook Success Summit. This is a 100% virtual event, so you can pick and choose what you want to attend. Massively Convenient for You.

Facebook 111

Facebook Case Study Microsoft URL 111

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Eventful 128

Eventful Social Media B2B Conference 128

Buzz Marketing for Technology

DECEMBER 22, 2008

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. Three letters - AIG … No corporate events person in their right mind would want to do a major event right now in the wake of the AIG scandal. I also blogged about my thoughts on virtual events.

Eventful 100

Eventful Cost Fashion Groups 100

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. It will fit with his motivations in the space, and benefit your company through qualified content to his networks. To check out the full webinar click here.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Say, for instance, you work for a virtual event software company and want to compare posts with #eventprofs to ones with #eventtech.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. This new tab on your LinkedIn company page seems like a great addition. LinkedIn Events. Product Pages. We highly recommend using this guide!

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I plan on giving a copy to my clients. All Rights Reserved.

Review 142

Review Company Klout Policies 142

Pam Moore

AUGUST 11, 2018

I also hosted a live webinar training which you can get instant access to the replay. Register for Instant Access Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Re gister now for this free on-demand training webinar for some immediate relief! Register for the webinar now! .

Industry 132

Industry Real Estate Content Insurance 132

Sprout Social

JULY 5, 2022

Live events. Webinar presentation. When CAVA restaurant company sponsored the mashup between Dessert Person (a.k.a. Live events. Webinar presentation. Webinar-style YouTube videos were popularized by TED Talks, but your brand can use the same template to host an event of your own. Meet the team.

YouTube 131

YouTube Video Authentication Education 131

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Agorapluse found that the best way to reach their ideal audience is to tap into the knowledge and talent inside the company. to get through. due to these efforts. Don’t just speak in the moment.

Brands 151

Brands Marketing Real Estate Collaboration 151

Oktopost

JANUARY 6, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.

Review 107

Review Team Social Media Resources 107

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

Marketing 165

Marketing Eventful Template Templates 165

Koka Sexton

DECEMBER 7, 2020

I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. Then you have PR which is: media event outreach contributing articles on other websites press releases.

Strategy 103

Strategy Marketing Startup System 103

Oktopost

FEBRUARY 28, 2024

Webinars, podcasts, events, blogs, you name it, your team most likely has them. Firstly, no matter the size of your organization, you can’t cater to the specific tone, voice, and personality of each employee at your company. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Ignite Social Media

SEPTEMBER 9, 2019

Our free upcoming FREE webinar , Facebook Groups for Brands on Thursday, September 12 at 1pm EST will dive into all these topics to help you decide if your brand should start a Group and if so, how to set it up and run it to be successful.

Groups 107

Groups Groups Brands Facebook 107

Oktopost

FEBRUARY 7, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. How Globalization Prompted FinTech Companies to Adapt Digitally? To put it simply, events and conferences have been replaced by data.

Conference 94

Conference Message Boards Training Data 94

Rebekah Radice

JULY 15, 2019

Show a live event you’re attending. The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. Source: Contently.

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Types Video Content Case Study 119