9 Tips for a Successful Webinar Event
MAY 28, 2012
Webinars serve multiple purposes. In business, webinars can be a valuable tool for solidifying relationships with your clients. Depending on its content, you may even consider hosting a webinar-for-profit. Even though the audience enjoys the benefit of not spending time and money to travel to a central location, they are still spending time to attend the webinar.
AMA: The Spin Sucks December Webinar
DECEMBER 1, 2014
AMA on Spin Sucks Here is the copy Lindsay Bell wrote for the webinar registration page : Admit it, you’ve always wanted to know Gini Dietrich’s shoe size. Actually, if you send a carrier pigeon, you’re guaranteed to be featured in the webinar. Then, at the end of the webinar, we’ll have a live Q&A so you can ask questions then, too. Her beauty secrets!
5 Expert Tips for Engaging Your Webinar Audience
Convince & Convert
APRIL 25, 2016
Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar. 1. Many webinar speakers travel often.
5 Expert Tips for Growing Your Webinar Attendance
Convince & Convert
APRIL 11, 2016
Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. Here’s to your webinar success! highlight to tweet).
5 Expert Tips for Converting Your Webinar Audience
Convince & Convert
MAY 12, 2016
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Some webinar hosting platforms have this capability built in. Alternatively,
Where is Everybody? Why Webinar Attendance Doesn’t Matter
JUNE 7, 2012
If you’ve ever produced a webinar, you know exactly how this beleaguered producer feels. . You have more than 1,000 people registered for your webinar, and as you near the zero minute, only 300 or so have logged in. With webinars, you are the producer and the performer. If you hold webinars rarely, and your topics are always new, you’ll have higher attendance rates.
7 Tips to Creating an All-Star Event
AUGUST 28, 2013
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. 2. We picked a catchy name which made it possible to turn the event into a series. If it’s a public event, share it on all your channels: website, blog, etc. What’s your Goal? Pick a Theme.
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. It was a take-off of Host a Successful Webinar with These 16 Steps that I’ve written about both here and in Spin Sucks , the book. Host a Webinar that Generates Qualified Leads. Should we generally market webinars using eastern time?
14 Steps to Hosting a Successful Webinar
Convince & Convert
MAY 7, 2013
Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Now it’s time for the webinar. Do this two weeks out.
How to Use Google Hangouts On Air to Run Your Next Webinar
Convince & Convert
DECEMBER 4, 2014
Which brings me to webinars. love speaking and presenting, but I don’t love the costs associated with doing webinars. Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Webinars allow you to share your expertise and further build the know/like/trust factor with your community.
5 Reasons to Attend the Social Attribution 101 Webinar
SEPTEMBER 27, 2016
You’ll walk away from this webinar ready to get started building a successful attribution program in your own organization, whether that means exploring models and going DIY, putting a social API in the hands of your analysts so they can create a unique, business-specific solution, or accessing software that can take the guesswork out of connecting social to bottom-line impact. 3.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. live event is your own social media platform. live event is the perfect platform for establishing your credibility, generating leads, and—when done well—making a profit. The Three “Ss” of a Successful Live Event.
10 Proven Ways to Get People to Come to Your Online Event
Convince & Convert
OCTOBER 8, 2014
Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Read the whole entry. » Digital Marketing digital marketing event marketing grouphigh influencer outreach outreach marketing social media strategy virtual events
Facebook Live: How to Stream a Webinar
JANUARY 5, 2017
One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. About Webinars. Webinars are a great sales tool for marketers. The Advantages of Webinars via Facebook Live. Or even an event.
How Social Media Affects Search
JANUARY 12, 2015
It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. For those of you who do know Andy, you already know you’re in for a treat and will leave this webinar with pages full of notes and a brain full of ideas. CT, 10 a.m.
Membership Growth Online Summit: An Incredible Event for Nonprofits
MARCH 21, 2016
The Summit consists of 6 webinars from April 4th – 8th, focusing on how to attract and retain new members: Attract & Retain New Members with a Marketing Funnel. Wild Apricot is hosting this year’s Membership Growth Online Summit. This is an incredible opportunity for any nonprofit leader and association professional to learn the best strategies on how to grow their memberships.
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. That means Facebook will do its best to only charge you for your Facebook ads when people purchase your event! Add your conversion pixel code to your Eventbrite Event.
How to Write Blog Posts that Get Read and Shared
FEBRUARY 5, 2015
We had such great success with Andy Crestodina’s webinar last month on influencer relations , we hope to keep the professional development and engagement level at the same high pace. And, let’s be real, I know a lot of you attend our webinars live just for the chat. Webinar Details. Register for the webinar on that page and you’ll be good to go! CT, 10 a.m.
Announcing the 2nd Edition of I'm On Facebook--Now What??? (Plus a Free Webinar by Me!)
Stay N' Alive
JUNE 20, 2013
along with a big launch event on Thursday, June 27th that is completely free! And we''re kicking it off with a big launch webinar where we''re going to dump all our knowledge about Facebook into a full 1 and a half hours (and you''ll win free stuff in the process)! This is actually the first webinar I''ve played a part in organizing so if it goes well maybe I''ll do more!
Around the Web in 59 Days
JANUARY 16, 2015
Here’s the quick Storify I did right after the event, the full transcript of #measurePR on Jan. 6, and a really great recap from AirPR. Event info here ; save the date, Feb. 3 (Tuesday), 12-1 pm ET. 26 , I’ll host a webinar for PRSA on how to really integrate social PR into your work… because that, really, is the true promise of social for our industry.
Free Masterclass Webinar: How to Use Instagram to Drive Traffic, Develop Leads and Make Sales
FEBRUARY 21, 2016
Today we’re announcing a ProBlogger Webinar with Special Guest Nathan Chan from Foundr Magazine. Sign up for this week’s free Instagram masterclass webinar here. Update: this webinar is almost at capacity. asked Nathan over our coffee a few weeks ago if he’d be up for doing a Webinar with the ProBlogger audience. That shocked me. You can register here.
How to Build Landing Pages for PR Pros
OCTOBER 7, 2015
Now that you have gorgeous landing pages where you can set up a webinar, a course, a book sales page, an opt-in page, a content download, or any other call-to-action, you can gather email addresses. Let’s use a webinar as an example. First, go into your LeadPages account and choose the webinar template you like best. Webinar Execution with a Landing Page.
Six Steps to Creating Content that Generate Leads
JUNE 26, 2012
How much time do you spend now making cold calls, going to networking events, and attending conferences? Would it be easier for you to take the time you spend making cold calls and going to networking events to create new content? Instead, I’d like you to think about using webinars to build awareness, create thought leadership, and generate leads. The study confirms this.
Media Relations: Track Effectiveness to Prove Investment
APRIL 14, 2015
By Gini Dietrich I’ve been thinking a lot about last week’s webinar on how to use media relations to increase your search results. ” Or, “I feel like I need a ‘Gini Dietrich Webinar for Dummies’ book before I attend another one.” Comments annelizhannan by ginidietrich ginidietrich The one webinar was fine to see how it all fits.
Live Tweet During A Webinar To Get Targeted Twitter Followers
PWB Marketing Blog
JULY 15, 2011
Live-tweeting during a webinar is a great way to provide your followers with helpful information and fill your feed with great content. When we log into a webinar, we’ll first tweet that we’ve joined and mention a thing or two about the topic. What we like to do throughout the webinar is succinctly summarize the presenter’s points in a powerful way and tweet it using the webinar’s hashtag (most presenters will identify the webinar’s hashtag before the event begins). If you’ve tweeted during a live webinar, let us know what results you’ve had.
Social Media Events Calendar and Advice Guide
Convince & Convert
AUGUST 25, 2011
The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right. The people you meet. Sweet.
Planning: The Good, Bad, and the Ugly
NOVEMBER 4, 2014
Our monthly free webinar series continues at noon EST on Thursday, November 13th, featuring the one and only Benson Hendrix. His webinar will help you develop your strategy chops, show you how to set goals and objectives, and will outline how you can reach those objectives in a measurable way, with a solid strategy and tactics. By Lindsay Bell Waiiiiiit a second here. It’s November?
The 3 Most-Asked Questions at Our Social Attribution Webinar
OCTOBER 5, 2016
We just wrapped up our Social Attribution: What It Is and Where to Begin webinar. The webinar covered the basic definitions around this topic, including various common attribution models and a conversation about how social attribution differs from other types of digital attribution. Did you tune into the webinar? Education & Analysis News & Events
How to Overcome Fear of Speaking, Podcasting, Live Streaming, Webinars and More
DECEMBER 2, 2015
Is fear holding you back from engaging in mediums like Live streaming, Podcasting, webinars, talking-head videos or even speaking at live events? In fact, at times it got worse and when I started to get asked to speak at bigger events I would sometimes say no simply because it got too much. If you’re more of a reader… read on below! what if I look stupid.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! You’re about to determine whether or not this is a webinar you just can’t miss. know I said to turn off anything with an on/off button, but I’ll allow you to use your computer for this step in the webinar. The Webinar. Strategy. Iteration.
Five Ways to Build the Perfect Web Marketing Storm
MARCH 20, 2012
learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. If you attend the webinar, you’ll receive his template as part of your registration fee. This webinar is a must attend event. I hate to admit this out loud, but I know only a fraction about content marketing for the web.
Webinars for Beginner, Intermediate and Advanced Facebook Advertisers
MAY 19, 2016
Based on a person’s performance on the quiz, I’d funnel them to the appropriate webinar. intentionally made it a chore to get access to each webinar registration page. But now, for the first time, I am publicly revealing each free webinar registration pages. Each of these webinars have been conducted once so far. Beginner Facebook Advertiser Webinar.
5 Powerful Tips to Increase Influence and Sales Online
Convince & Convert
OCTOBER 26, 2015
Use Webinars to Sell Your Products. I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). They are very time efficient, and you get to capitalize on the energy of a live event. Once you learn the power of webinars to sell, you’ll never go back. Image via BigStockPhoto.com.
4 Good Reasons to Attend the Holiday Campaign Webinar
OCTOBER 19, 2016
Plus, we’re bringing it home with a generous Q&A session at the end of the webinar so you can get all your holiday campaign questions answered. Company News News & Events Social MediaThe holidays are coming…in fact, they’re nearly here. Are you ready? Here’s why you should plan on attending. 1. This is earned social content. by @andrewrosch.
How to Get Results with Facebook Ads
SEPTEMBER 13, 2012
This type of targeting shows your ad with the viewer’s friend’s name, saying they either liked your page, RSVP’d to your event, or used your app. Webinars : Promote your webinar using a Facebook ad. It’s especially effective if you first create an event page. After you’ve created the event, you can share it to your wall and then turn it into an ad. Only $50.
Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
MAY 10, 2013
Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. Using Visual Content to Promote Your Event. Events are no exception: visual content may be a valuable traffic source before, during and after the event. Share your comments below.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Webinars / webcasts. Virtual events. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Video.
Boost Online Lead Gen With These 4 Secrets
Convince & Convert
APRIL 14, 2015
We recently partnered on a Webinar called “The State of Lead Gen in 2015: 4 Secrets to Boost Your Results” The recorded video of the webinar is right here , and the slides are embedded. I’ll summarize the key points below. Digital Marketing conversion rate conversion rate optimization form conversions formstack lead gen online forms online lead generation webinar
PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
AUGUST 30, 2015
On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. Content events: Pamela Wilson delivered a great presentation on Content Events. credit: Mick Russell.
7 Reasons I LOVE Running Webinars for My Blog Readers
JULY 26, 2013
Over the last couple of years I’ve run semi-regular webinars for ProBlogger readers ( sign up to get invitations to these free webinars here ). These webinars have not only received a lot of positive feedback, they’ve also been among the most energising things I’ve done on this site. Here’s a few quick thoughts on why I love doing webinars: 1.