article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259
article thumbnail

How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. What does it all mean?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. How can I implement a video strategy for my brand? After getting familiar with these numbers, we believe you are ready to move on and see how to get the best out of your video marketing strategy, right? Event videos.

article thumbnail

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

Eventful 161
article thumbnail

5 Creative Strategies for Link Building

Waxing UnLyrical

At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. Host/Sponsor a Meetup Event. Give Away Swag.

Strategy 158
article thumbnail

Social media moderation: How to respond to world events

Sprout Social

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community. What is social media moderation?

Eventful 115
article thumbnail

Auseh Britt on Navigating the Return of Events

Oktopost

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Auseh Britt. Episode Summary.

Eventful 118