Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.” But failing to do it can be very costly.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Speaking at an event? What should they promote? Here are 20 ideas. Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. 65% saw improved brand recognition. 7% had better brand loyalty.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Events (e.g., Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

DECEMBER 21, 2010

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 3, 2012

Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company? What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

DECEMBER 6, 2010

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

APRIL 26, 2016

In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.);

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. And in the event that your materials are fairly enticing on their own, including cats in your marketing campaign will stir up viewers’ emotions even more. And cats aren’t just superstars in pet-centric niches.

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Promote events through social media? Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Convert PowerPoint presentations to Flash, or into YouTube videos?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JUNE 17, 2014

Glenn Taylor reports on the disconnect between what B2B companies tend to say about themselves and what potential customers want to hear (that is, what types of messages contribute most to perceived brand strength. How To Do It Right: Demand Generation by Forbes. Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. For example, LinkedIn is a platform for professionals, employees, and companies. However, jobs that are not dependent on physical presence haven’t suffered as much. Social media marketing.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 30, 2020

Running paid ad campaigns on multiple social media channels can help you promote your events , new products, services, festive discounts, upcoming/ongoing sales, and more. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Connect with Shane on Twitter or LinkedIn.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. It can lead to well-intentioned but poorly executed rogue company Facebook pages. It can fundamentally change the way companies market their products and communicate with customers. Anyone can get on Twitter and follow Ashton or Oprah. What are they saying?

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

DECEMBER 13, 2011

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections. Develop and build relationships. Making connections is just the beginning.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. being made about your company, brand, product or service generally positive, negative or neutral?

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JULY 23, 2013

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

DECEMBER 22, 2015

For instance, let’s say a property development company is trying to fill up flats in a new seaside unit. By creating and rotating your videos, you can give your followers insider access to your company’s activities. If you’re attending an event, shoot some video and edit it together to create a short highlight reel.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

MAY 3, 2011

Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JUNE 20, 2011

Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. And 93% of business buyers believe all companies should have a social media presence. 6 Reasons Social Media is Essential Anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 31, 2022

Optimize Your Company Page. With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. For the profile image, use a clean-and-simple company logo. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Social media is a tool, not an event, so such calculations don’t apply.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 22, 2020

Event Hashtags. If you’re taking part in an event, you should definitely consider tracking the hashtags for that event, too. Additionally, you should also monitor content, trending, and event hashtags. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

AUGUST 22, 2012

Media and analysts already familiar with your company. “New friends” are (generally) predominantly sales prospects, but also include potential future employees, media who are new to your company, prospective investors and/or partners, vendors and other influencers. ’ Online Direct Traffic Sources. .’

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JULY 30, 2019

Some companies succeed by innovating, continually improving product quality, and listening to their customers. B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. Twitter is in the second camp.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

JANUARY 21, 2021

Brands can suddenly explode on social media driven by trends, fads, or events, and if your campaign is on the spot to take advantage, you’re well on your way to positive results. Social media enables direct two-way communication between your company and the consumer in ways and at a scale never before possible.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. making her the youngest CEO of a Fortune 500 company and one of just 20 female CEOs in that group. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Put the link near the middle of the tweet.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). 5 ways to use social media to build a crowd for your event by Socialbrite.

Social Media 257

Social Media Trendrr SM2 Alterian 257