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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we do something that will create value through social media?”

Questions 254
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we do something that will create value through social media?”

Questions 252
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? This reflected on the brand they worked for.

Policies 186
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Are You Missing Out On Opportunities To Connect With And Engage.

Mindjumpers

Indeed, a preoccupation with online tribes obscures a range of opportunities for companies and organizations to connect with and engage individual stakeholders and threatens to leave obvious business opportunities unexploited. We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. LinkedIn is prime for re-active engagement.