Convince & Convert

JULY 6, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Eric : Sounds delicious, that’s for sure. Much more, Twitter as a traffic hungry, ad revenue hungry, really ambitious company.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. Ive founded 5 companies, and spent 15 years running digital marketing agencies. My take on this here [link] Thanks again for your post…it got me thinking early today. They are branching out for sure.

Social Media 133

Social Media Strategy Curation Privacy 133

Myrland Marketing

APRIL 6, 2010

Cheers, P Jayne Navarre April 6, 2010 at 4:17 pm Before I get to “it depends,&# I give the lawyers I counsel an initial assessment based on potential ROI. I also add more geeky sites like Delicious, Yahoo buzz, reddit, Slideshare, and maybe digg or even flickr. I put global objectives across the top.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JULY 12, 2010

In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Update your company’s Facebook page? In general, more is better, and most companies could probably benefit from greater social media activity, not less. Who else will be involved?

Report 191

Report Social Media Strategy Policies 191

Keyhole.co

DECEMBER 17, 2020

Influencer marketing ROI is stronger than ever. Much more than the average engagement that all these companies get on the platform. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals. In return, you will have more ROI potential from your campaign. Why Instagram Influencer Marketing?

Influencer 128

Influencer Campaign Instagram Data 128

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Keyhole.co

APRIL 20, 2023

One common example is when you are a company that focuses on search engine optimization (SEO) and you have heard that Google (a big company) recently broke the news that they will have a significant update that most people are anticipating. Learning is a continuous process, and you must not stop after the publication stage.

Aggregator 52

Aggregator News Trends Reputation 52

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

DECEMBER 26, 2022

Influencer marketing ROI is stronger than ever. Much more than the average engagement that all these companies get on the platform. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals. In return, you will have more ROI potential from your campaign. Monitor your influencers on Keyhole.

Influencer 52

Influencer Campaign Instagram Data 52

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? What’s Your Pitch?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. How do I know if there’s ROI in Facebook?

Facebook 279

Facebook How To Marketing URL 279

agora pulse

OCTOBER 21, 2019

So, selling an experience that’s attention-grabbing and appealing to your target audience is a great way to boost ROI. GrubHub, a food service company, provides a good example of the effect of expiring content. This is also ideal for companies with smaller budgets that don’t want to splash the cash on a multi-channel campaign.

Social Media 80

Social Media Marketing Loyalty UGC 80

agora pulse

OCTOBER 21, 2019

So, selling an experience that’s attention-grabbing and appealing to your target audience is a great way to boost ROI. GrubHub, a food service company, provides a good example of the effect of expiring content. This is also ideal for companies with smaller budgets that don’t want to splash the cash on a multi-channel campaign.

Marketing 80

Marketing How To Loyalty UGC 80

Kikolani

APRIL 7, 2010

There are many free ways to monitor what people are saying about your company through social media, including the following: Google Alerts. Include searches for your company, business owner, or unique product name. Monitor Conversation About Themselves. Keep Up to Date on Their Industry. Gain Customer Feedback and Opinion.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Keyhole.co

JULY 9, 2023

Even home bakers can click snaps of their delicious treats, be a famous face on social media, and run a full-fledged business. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. It has made evaluating the ROI of different campaigns and tactics much easier.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Josh S Peters

AUGUST 17, 2009

For your user name you can have your company name in it to help promote and give instant disclosure of who you represent. Social bookmarking sites like Delicious , Digg , StumbleUpon , etc are also great places to submit your content to. Find relevant groups and start talking to those people.

Brands 148

Brands Widget Disqus Lijit 148

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

JUNE 16, 2010

Are you getting ROI on your investments on the social web? Building relationships takes time so you have to give it enough time before you will see good ROI. People are following AT&T because they care about AT&T, not about some no-name behind the company. Most retargeting companies utilize ANONYMOUS pixeling.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Kikolani

JULY 23, 2010

Manage your backlinks with Delicious – a free way to keep track of your personal link building efforts. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. SEO spammers vs. the white hat army – how to know them and who will win.

Resources 129

Resources SEO GPL Mashup 129

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. ” — MarketingLand. 17) Brand24.

Tools 207

Tools Social Media Netvibes Sample 207

Kikolani

NOVEMBER 29, 2010

Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Follow her @ambercadabra on Twitter. Amy Parmenter. Celestine Chua.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Quite frankly, I don’t think there’s really a good person running the company. A good company leader would actually recognize that a social news network implies that there are participants involved and that the users are the most important part of the service. It is only 100 top diggers that keep the scum at bay.

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? What is the ROI for Social Media? How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Is your company on the list? Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Anyways, my delicious account and I thank you for all this great info! Disclaimer: I tweet and blog for the company. Some I already know and love but others are completely new to me.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167