Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. Instagram is a direct line to your consumers.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

FEBRUARY 19, 2020

For example, say there’s a required update to this sentence (in bold): “Fund A considers 28 of their 42 minority stakeholdings in operationally active companies to be of particular significance to the group.” That’s an easy task for humans, but a novel one in machine learning. in matching grammar. Removing Bias.

Wikipedia 103

Wikipedia System Module Training 103

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. When used correctly, social media crowdsourcing can be a powerful customer research tool. What is crowdsourcing? First of all, what is crowdsourcing really?

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Pixlee

FEBRUARY 4, 2018

The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages. Glossier is a beauty company that celebrates real women and creates products for “real life.” Their initial launch led to $8.4

UGC 65

UGC Brands Content Crowdsourcing 65

Convince & Convert

DECEMBER 1, 2010

Tweet Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It seems like Threadless doesn’t fear failure as much as many other companies.

Apparel 121

Apparel Crowdsourcing Communities Meme 121

The Realtime Report

AUGUST 29, 2012

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Proactive Report

OCTOBER 18, 2009

Use crowdsourcing. Can you be part of their crowdsourcing? Almost 60% of journalists say they want to be able to find company news – even social media content – on the company website. Tags: Social Media Case Studies. Be a curator of the news. Find, aggregate, give context and meaning to the news.

Crowdsourcing 40

Crowdsourcing Case Study Aggregator Curation 40

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. Ive founded 5 companies, and spent 15 years running digital marketing agencies. And when the accidents went away, so did the behaviors.

RSS 118

RSS Collaboration Social CRM Consultant 118

The Realtime Report

NOVEMBER 27, 2012

The company used its customer newsletter and social media to promote the event. Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. ”Compensation: pants.” ” A total of 20 hackers showed up. The mission?

Brands 192

Brands Organization Hosting How To 192

The Way of the Web

AUGUST 30, 2012

Don’t Make Me Think: A Common Sense Approach to Web Usability (2nd Edition). ), and studying what photographers, artists and designers do when I get the chance to work directly with them. What methods are available for crowdsourcing and crowdfunding? 37Signals ), reading great books on design (e.g

Marketing 48

Marketing Skills Crowdsourcing Analytics 48

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 15, 2014

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

Crowdsourcing 155

Crowdsourcing Campaign Case Study Team 155

The Way of the Web

MARCH 15, 2011

That might be small if you’re used to reading case studies of global brands and millions spent in marketing, but as a group which met for the first time 5 months ago, and which has come together from nothing, I’m pretty amazed.

Case Study 28

Case Study Forums Skills Study 28

Social Media Strategery

JUNE 21, 2009

Crowdsource white papers and presentations! Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today. That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Which Hashtags Should You Track?

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. Jay: Thank you very much, glad to back. Jay: I like it, I like it.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

JUNE 26, 2014

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. So, why is it so surprising that an NBA team would use the internet to seek out superfan data experts to help crowdsource its 2014 draft picks?

Crowdsourcing 167

Crowdsourcing Case Study Patterns Film 167

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. Ive founded 5 companies, and spent 15 years running digital marketing agencies. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Webbiquity SMM

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. link] jaybaer It’s a risk that a lot of successful companies run. Maybe an invite to an after school study hall – caffeine experience optional. I myself give them credit for the effort.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Later

MAY 8, 2019

Sharing the why behind your company helps separate yourself from the crowd and create a personal connection with your audience. This is a great way to generate excitement around new launches or updates to your company. It’s more important than ever to build a relationship with your followers , and this is a great way to do it!

Fashion 83

Fashion Instagram Influencer UGC 83

Kikolani

SEPTEMBER 17, 2013

Most people and companies love the publicity and will more than often share the content with their network, assuming that the content is not actually a list per se and has meaningful content and analysis attached to it. Additionally, I share new posts to my LinkedIn company page. Promote others.

Tips 168

Tips Influencer Blogger LinkedIn 168