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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go.

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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list. From storing and organizing data to applying complex mathematical formulas and creating complex macros, it’s important that you’re an expert. Enterprise Systems.

Skills 128
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How To Start A Blog For Your Small Business

Buffer Social

Expand on your brand’s values and goals Oftentimes, Twitter threads or Instagram Stories may not feel like the right platform for when you want to write a deep dive into your company’s mission. This is an efficient way to build up the organic search for your brand.

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How to optimize your marketing budget: Do more with less

Sprout Social

Company goals are the anchoring points of your marketing budget. For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it.

Marketing 132
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones. They are: Add value. Part of adding value is consistency. Build in public.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” ” Our company started building websites in 1996. Having duplicate content on the web. Who wants to be sneaky like that anyway… Here is Your Do List for Organic SEO.

SEO 79