Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool? Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. And, over 5 million new and existing homes were sold in 2019. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. How to use Facebook to generate results: Share quality content. With over 2.5 Real Geeks.

Real Estate 177

Real Estate Platform Marketing Notification 177

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. What sets them apart? What follows is loss of resources, energy, and enthusiasm.

Tips 352

Tips Marketing Privacy Influencer 352

Koka Sexton

NOVEMBER 9, 2022

Demand Generation Basics: What is Demand Generation and Why Do it? Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Define your target audience. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. But first, let’s start with a definition. Image source.

Examples 165

Examples Instagram Brands Transportation 165

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. So, how do you know that the connections you’re making on social media are leading you toward that goal and drawing you closer to hitting your revenue targets?

ROI 62

ROI B2B Organization Platform 62

Oktopost

SEPTEMBER 21, 2023

With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention. Expanded reach: People follow people rather than companies. This digital shift has welcomed a new era in sales: social selling.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. The goal with this strategy is not overnight success that leads to an immediate sale.

Tools 144

Tools B2B Price ROI 144

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. "  2.

B2B 95

B2B Content Syndication SEO 95

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. But, as with any marketing channel, showing up without a strategy can be fruitless.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

JANUARY 16, 2024

Jump Ahead Top 5 AI Sales Tools Clari Oktopost LinkedIn Sales Navigator Regie AI Exceed.ai Harness Oktopost’s AI Capabilities to Maximize Your Social Selling Results Top 5 AI Sales Tools 1. Jump Ahead Top 5 AI Sales Tools Clari Oktopost LinkedIn Sales Navigator Regie AI Exceed.ai

Team 62

Team Tools SMS B2B 62

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads.

LinkedIn 52

LinkedIn Tools B2B Price 52

Koka Sexton

JUNE 18, 2023

Explore different ways to generate leads! Let’s delve into how to create effective campaigns and generate quality leads to maximize the success of your business. Introduction Lead generation is a process of acquiring interested prospects and turning them into leads for your business.

Discount 59

Discount eBook Campaign Process 59

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. What Is Competitive Analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9

Examples 62

Examples B2B ROI CPA 62

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Read on to discover our top five takeaways from the webinar. These are the very audiences with whom relationships are established.

B2B 69

B2B Social Media Strategy Reputation 69

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-driven marketing is set to drive 45% of the total global economy by 2030.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content.

Conversation 89

Conversation Video Tips Embedding 89

agora pulse

DECEMBER 11, 2020

A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. So what does email marketing offer that social media doesn’t?

Campaign 150

Campaign Social Media UGC Marketing 150

Social Media Strategies Summit

FEBRUARY 4, 2021

Moreover, this arena’s technology and tools can be leveraged in several areas of marketing, such as customer acquisition, lead generation, retention, sales, and revenue. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Social Media Strategies Summit

JANUARY 5, 2022

An effective, well-planned Instagram strategy is needed to drive real results. And finally, since Instagram is predominantly a visual platform, it offers small businesses many opportunities to get creative. To generate leads and sales. However, simply having a presence on the platform isn’t enough anymore.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

Marketing 131

Marketing How To Sample Samples 131

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. Social Media Marketing Books for Newbies.

Skills 195

Skills Social Media Marketing Influencer 195

Social Media Strategies Summit

FEBRUARY 13, 2020

B2B brands that use social media successfully to drive lead generation, consideration and purchases take the time to understand the habits, behaviors and needs of their target audience. This is likely due to the fact that decision makers across industries are active on social media. They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Generate leads and drive revenue.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6%

B2B 118

B2B Eventful Marketing Conference 118

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Lead generation: Focus on click-through rates, website traffic, and form submissions. In the past, simply counting likes and shares was enough, but this is no longer the case.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52