Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Authentication 138

Authentication Nielsen How To Case Study 138

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Instead you should be sending people to a social media profile or a YouTube channel. That feels spammy in today’s world.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you grow community and nurture relationships? Provide your audience massive amounts of value via your tweets and content you create on other platforms such as your blog, YouTube channel? Tapping into the power of the OPC – other people’s content and community. When you tweet do people listen?

Tips 60

Tips ROI Social Networking Training 60

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. Content Marketing brand story community engagement content marketing digital storytelling social media storytelling storytelling writing'

How To 60

How To Startup Exercises Meeting 60

Laurel Papworth

FEBRUARY 26, 2012

Well actually, they didn’t have computers or the internet or a Platform, but still it was everyone gets a shot at running the community for a year each. Cumbersome, with poor oversight, and no understanding of the big Q Questions/issues, but plenty of big A Answers/white papers. That was Direct Democracy. Damning indeed.

Crowdsourcing 103

Crowdsourcing Collaboration Press Release Issues 103

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Please bring them water.&#.

Ustream 162

Ustream Wiki SMS Survey 162

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Search Engines / SEO.

Mashup 113

Mashup Resources RSS SEO 113

Pam Moore

JUNE 28, 2019

They win when it comes to engagement, community growth and of course also leads and sales. How many days have you woke up to find your blood pressure soaring because you have no idea what you are going to post on the social web, your blog or your podcast or YouTube to keep your audience engaged and new customers flowing in to your business?

Template 60

Template Templates Content Marketing 60

Sprout Social

MAY 18, 2016

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Share Free Resources. However, that’s not necessarily the case. Leverage Video Marketing.

Strategy 83

Strategy Marketing Report Resources 83

Social Media Strategery

DECEMBER 13, 2008

Don’t tell me it’s too hard or that your boss doesn’t know YouTube from an iPod. If YouTube is blocked where you work, get it unblocked. Write a white paper justifying why it shouldn’t be blocked. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Training 166

Training Authentication Social Networking Resources 166

Pam Moore

NOVEMBER 3, 2019

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. 15 Tips to Zoom Your Online Brand (white paper). 15 Tips to Zoom Your Brand (white paper).

Social Media 60

Social Media Template Templates Training 60

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. Download Your FREE Social Media Content Calendar!

Template 131

Template Templates Social Media Strategy 131

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Oktopost

OCTOBER 26, 2020

Community management and audience engagement. Upload multiple YouTube videos to multiple accounts simultaneously. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. High-quality white paper reports generated from the platform.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. A three minute video based on an eBook may work well for YouTube, but is likely too long for Twitter. And as always, know your audience.

Social Media 142

Social Media Content Report WordPress 142

Webbiquity SMM

JUNE 10, 2014

While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez.

Conference 196

Conference Social Media SEO Marketing 196

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. Download Your FREE Social Media Content Calendar!

Template 60

Template Templates Social Media Strategy 60

Keyhole.co

FEBRUARY 17, 2023

Similarly, these three colors are predominantly visible in most thumbnail designs on his YouTube videos. Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Just have a look at his website’s homepage here. But what’s the right strategy to get it done?

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Need to … noodle on it a bit.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Attracting YouTube subscribers and creating engaging videos. About this course: . Advanced Social Media Marketing for Picking up Clients. Offered by: Udemy.

Class 40

Class Skills Social Media Marketing 40

Mindjumpers

JULY 4, 2012

Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. On average, companies respond to only 30% of social media fans’ feedback: Stand out from your competition by caring and engaging with your social media community.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Rebekah Radice

MAY 4, 2017

White papers. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Think about your brand and what you can do to build a community around it. Share your content in specific communities. +1

Social Media 154

Social Media Engagement Meme Buy 154

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Convince & Convert

JUNE 10, 2012

So, your sales and marketing teams can know that Bill Johnson clicked this tweet, and that tweet, and that other Facebook status update, and then went to the site three times, and then downloaded the white paper, etc. You can do more with your social marketing than just calculate retweets and YouTube views. It’s doable.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Writtent Blog

JULY 24, 2013

Create content for a specific community. So a graphics whiz might create an infographic for their partner’s audience, and the writer they partnered with could create a special white paper to help the graphics whiz get more clients. For example, you could: embed videos in blog posts and publish them on YouTube.

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Rebekah Radice

MAY 4, 2017

White papers. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Think about your brand and what you can do to build a community around it. Share your content in specific communities. +1

Social Media 60

Social Media Engagement Meme Buy 60

Myrland Marketing

SEPTEMBER 21, 2010

Zach Woodward : “We can compare this to YouTube comments being disabled. Share this on Reddit Tagged as: Blog , Chris Brogan , Consulting , Customer Service , Disable Comments , Facebook , LinkedIn , Marketing , Myrland Marketing , Nancy Myrland , Seth Godin , Social Media , Twitter , YouTube { 2 trackbacks } Think I’m full of it?

Comments 83

Comments Conversation Social Media Wikipedia 83

Webbiquity SMM

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes.

Statistics 226

Statistics Social Media B2B Journal 226

Viper Chill

DECEMBER 2, 2012

We started adding people’s homemade YouTube videos. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81